American Airlines is launching Forever Forward℠ at DFW, a new short‑form video series that takes viewers behind the scenes of the multiyear modernization across Dallas Fort Worth International Airport (DFW). As American’s hometown airport and largest hub, DFW hosts more passengers than any other airport in the airline’s network. American is investing billions of dollars to modernize and strengthen its flagship hub, delivering a much smoother experience for our customers and team members, providing more certainty with their schedules and connections, and improving DFW’s resilience to handle severe weather and other disruptions.
Forever Forward℠ at DFW showcases the exciting updates customers will see over the next several years and is part of American’s long-standing commitment to Texas and the many communities in the airline’s network, bringing customers along as milestones land.
For the first episode, Jim Moses, Senior Vice President of DFW Hub Operations, sets the scene on the entire modernization effort — what it means for our customers, American Airlines team members and everyone counting on American.
What customers can expect
Forever Forward℠ at DFW looks at all the upcoming upgrades at American’s hub, from construction across Terminals A and C and the brand-new Terminal F to schedule changes that will make travel times more convenient for customers and team members. Passengers flying from or connecting through these terminals will have access to refreshed amenities and structural improvements for streamlined travel that are designed to provide:
- Faster, simpler journeys, from gate and lounge improvements in Terminal A, streamlined gate layout and flows in Terminal C, and the building of a next‑gen Terminal F that will improve passenger flows, wayfinding and connections.
- Smarter security and identity verification through the rollout of One Stop Security for international passengers and TSA PreCheck Touchless ID systems that will make screening quicker and more consistent for travelers.
- Operational improvements, including more convenient scheduling for our customers and team members.
- Elevated amenities throughout our terminals, including renovated spaces, refreshed lounges and upgraded concessions that will meet customers where they are — before, between and after flights.
Improving team member experience
American’s team members are the driving force behind its success. The renovations at DFW are not only designed to elevate the customer experience but also equip the team with tools and spaces to improve how they work every day.
As highlighted in the video series, through terminal upgrades and back‑of‑house improvements, American is improving safety, efficiency and comfort — helping the airline’s teams support customers more easily and effectively. The upgrades will also include new break rooms and coworking spaces to bolster community and connection.
