Marketing

AMA DFW Announces Marketer of the Year Winners | Watch Award Ceremony

Written by AMA DFW

Winners

  • Branding – Business to Business:  Avantax/Spire Agency, The Avantax Advantage | Brand Makeover campaign
  • Branding – Business to Consumer: Tropical Smoothie Café/ 3Headed Monster, Helping People Escape the Pandemic campaign
  • Corporate Social Responsibility Marketing: University of Texas at Dallas Jindal School of Management Undergraduate Marketing Program, The 2020 Community Engagement Assistance from the JSOM Undergraduate Marketing Classes campaign
  • COVID-19 Marketing: Catalyst Health Network/TruePoint Communications, Expert Resource on Healthcare Amidst Unforeseen COVID-19 campaign
  • Diversity, Equity, and Inclusion (DEI) Marketing: Global Semiconductor Alliance/Spire Agency, Women STEM in Semiconductors campaign
  • Event Marketing: The University of Texas at Dallas Naveen Jindal School of Management, 2020 Jindal School Scholarship Breakfast event
  • Integrated Marketing – Business to Business: Residential Capital Partners /MindHandle, Inbound Marketing campaign
  • Interactive Media: Mendocino Farms/Jackson Spalding, Eat Happy at Home campaign
  • Marketing Collateral: He Wines She Dines/Raze Media, He Wines She Dines’ Marketing Collateral Leads to Higher Retention Rates campaign
  • Not for Profit Marketing: Girl Scouts of Northeast Texas/The Virtual Wild, Geo Quest AR Trail Experience campaign
  • New Product/Service Launch: CTRL/3Headed Monster, Making a New Technology Simple & Human campaign
  • Innovative/Emerging Marketing Technologies: Girl Scouts of Northeast Texas/The Virtual Wild, Geo Quest AR Trail Experience app

Industry Award Winners

  • Healthcare Marketing: Texas Oncology/ The LOOMIS Agency, Right Here Branding Campaign
  • Consumer Products: He Wines She Dines/Raze Media, Club Jeroboam by He Wines She Dines: A New Website
  • Real Estate: Residential Capital Partners/MindHandle, Inbound Marketing campaign

Collegiate Marketer of the Year

  • Jasmine Le Nguyen, University of Texas at Dallas

Overall Marketer of the Year

  • TruePoint Communications

CMO of the Year

  • Angie Eckelkamp, CMO, Nothing Bundt Cakes

Lifetime Achievement Award

  • Nevin Grinnell, VP and Chief Marketing Officer, DART

About the author

AMA DFW

CHAPTER VISION:
To be the premiere marketing community delivering excellent practices and resources that develop professionals and grow organizations.

CHAPTER MISSION:
The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of its members and marketing professionals in the DFW Metroplex.