Search
Tuesday 20 October 2020
  • :
  • :

Agencies

Agency News

Johnson & Sekin Welcomes Two New Creative Directors to Agency

Creative advertising veterans Patrick Murray and Mike Payer have joined Johnson & Sekin as the agency’s newest Creative Directors....

Stan Richards Fires Self

Agency founder steps aside to let agency begin to heal amid controversy Effective immediately, Glenn Dady, a creative director for The...

Motel 6 Retires The Richards Group | 3 Words the Founder Deeply Regrets | Asks for Forgiveness

Home Depot, Keurig Dr. Pepper, H-E-B and Cracker Barrel Join In Carrollton-based Motel 6, a longtime client of The Richards Group, abruptly...

Times Square Campaign by 31,000 FT Ad Agency Challenges Herpes Stigma

To spread the news about their new herpes symptom relief product for women and confront the stigma associated with this common condition...

Launch Wins Silver Graphis Award for Park Place Volvo Billboard

As part of the 2020 marketing plan (pre-pandemic) Park Place wanted to promote their Volvo dealership and, specifically, the all new XC90...

Imaginuity® Promotes Kristin Nuckols to Chief Media Officer

Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of the largest in-house media departments in...

Bren Taylor Montgomery Named MindHandle’s First Chief Technology Officer

Dallas Advertising Agency Makes Magnetic New Hire MindHandle, a Dallas advertising agency, has named industry veteran Bren Taylor...

Launch Wins Gold & Silver Graphis Awards for Baylor Scott White & Health

Launch won a gold and two silver awards in the Graphis Advertising Annual 2021. Our work for Baylor Scott & White Health picked up a...

Augustine Agency Expands Global Growth Strategies | Hires Barbara D’Amato

Dallas Marketing Agency Reports Strong Growth, Looks to Broaden Technology Portfolio Augustine Agency, one of North Texas’...

Spire Agency Awarded Two 2020 AMA DFW Marketer of the Year Awards

Spire was recently recognized with two awards at the American Marketing Association’s 2020 DFW Marketer of the Year awards. Spire Agency,...

31,000 FT Ad Agency Launches Eye-catching New Site | Check it Out!

Like many of us have been doing during the pandemic, 31,000 FT has decided to do a little self-improvement, designing a new company website...

The Curious Case of Radio Advertising Costs | The Ward Group Weighs In

Radio is woven into the very fabric of American society, but that hasn’t stopped observers from forecasting its demise for quite some...

MindHandle Awarded AMA DFW’s 2020 Marketer of the Year

At MindHandle, we consider ourselves grateful for the opportunity to tell our clients’ magnetic stories. Doing the work is rewarding in...

The Richards Group Introduces Jalapeño Poppers Campaign for H-E-B

Introducing the newest campaign for Texas Grocer H-E-B featuring Jalapeño Poppers, one of the chain’s featured products to hit shelves...

Mindhandle Offers Up the Best Email Marketing Practices For Brands During COVID-19

Coronavirus is rapidly changing email marketing as we know it. The good news is that your customers want to hear from brands and this is a...

LOOMIS | 4 Digital Trends Will Change Everything in 2021 | Check it Out

As company leaders, we try to plan for everything. Whether on paper or in the backs of our minds, we formulate game plans and responses for...

LOOMIS Veterans Sullivan & Tuggle Publish New Book on Challenger Brands | “The Voice of the Underdog”

Underdogs are everywhere, and in the world of marketing and advertising they’re called challenger brands. They come in all shapes and...

Mod Op Honored as Finalist for the 2020 AMA DFW Marketer of the Year Awards | B2B and Energy Categories

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been selected as a finalist for...

The Evolution of Influencers During a Pandemic | Moroch’s Macey Reed Weighs In

written byMacey ReedCommunications Coordinator, PR, Moroch The outbreak of the coronavirus has changed the landscape of industries...

LERMA/ to Host Virtual Panel Discussion to Explore “Is Your Brand Faking It?” | Join Discussion September 3rd

Young people to discuss brands and their roles in multicultural America  ABOUT: Many companies are expressing their intentions to make...

LERMA/ Launches Venture Fund with TXV Partners to Support Minority Entrepreneurs

Next-generation communications agency and ground-breaking venture fund seek to empower new economy growth companies in underserved...

Duke’s Mayonnaise Appoints The Richards Group as Agency of Record

Brand partners with its first AOR with plan to disrupt category and ignite fan base Duke’s Mayonnaise has appointed The Richards Group as...

The Barber Shop Marketing Wins Big for ‘Visit Addison’ CVB Campaigns

The Barber Shop Marketing, named by Dallas Business Journal as one of the Top Marketing and Advertising Agencies in Dallas/Fort Worth in...

Must See! ATK PLN Cuts 2021 RAM 1500 TRX REVEAL Spot for Richards Group

Casts a Dreamlike Trance on Restless Explorers Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life...

Updated Plans and Sanitized Hands | Shifting AAF Dallas

Dear members, friends, sponsors, After much thought, AAF Dallas has decided to cancel all in-person events until Spring 2021 this includes...

Slingshot Creates Sling Talks as Alternative to Their Traditional Slingternships

Bummed out by a cancelled summer internship? Us too. Thanks, 2020. So, in honor of all the summer’s lost internships, we’re hosting...

Moroch Launches Industry Assessment Tool to Assist with COVID Recovery

Moroch Partners, a Dallas-based full-service independent marketing and communications agency, announced the development and launch of a DMA...

Matthew McConaughey Contributes to Stan Talks | Offers Stellar Advice on Crafting a Personal Brand Story

Matthew McConaughey, Oscar-winning actor and professor of practice within The Moody College of Communication, is the latest contributor to...

Richards Group Creates Fun Choctaw Casino Spots Welcoming Sports Back

Mascots for the Rangers, Mavericks and Stars Featured Choctaw, along with DFW sports teams, Texas Rangers, Dallas Mavericks and Dallas...

Fleishman Hillard Unveils New Study “Gen C: A New Virtual Sanity” | Download It

by Lauren Winter As management thinker Peter Drucker once said, “culture eats strategy for breakfast,” but right now brands need to...

Amid Pandemic, PMG Hires 30 New Graduates via Their Graduate Leadership Program

PMG class of 2019 Due to the pandemic and the economic downturn that it has wrought, many agencies have cut staff. PMG, on the other hand,...

Launch Agency Rebrands Evergreen Power Solutions with Super Hero “Bolt”

Launch partnered with Evergreen Power Solutions in early 2020 to give their brand a fresh look that really packs a punch. This rebranding...

Marketing Leaders: 5 Smart Moves to Make Now for Post-COVID Success | Freeman + Leonard’s President & CEO Offers Sound Advice

It’s a different world. When I think back to January of this year I am often fascinated by my own stunning naiveté. Or call it...

Is Your Company Ready to Go Back to Work? Spire Agency Makes it Easy to Meet the “New Normal” Challenge

As the country reopens and employees return to office spaces, business owners want to feel confident in knowing they are doing all they can...

SPM Communications Reveals 4 Tips to Adapting During Rapidly Changing Marketing Realities

During the pandemic, the word of the day at most agencies has been “pivot.” As brands have scrambled to find new ways to connect with...

31,000 FT is Reaching New Heights to Produce Commercials Safely During the Pandemic

31,000 FT is a nimble advertising agency in Addison, that has become downright limber in the time of Covid, stretching our production and...

Spire Agency Shifts Gears to Navigate Coronavirus Speed Bump | Helping B2B Clients Prep for the New Normal

by Taylor Tompkins | Dallas Business Journal The coronavirus has caused Steve Gray’s company to tap the brakes.  Spire Agency...

Loomis’s Courtland Fondon Muses Whether Consumers are Cutting the Cord on Cable and Satellite

Over the past four months, the coronavirus pandemic has clarified a number of things for people. We rediscovered how much we enjoy spending...

Mod Op Continues Growth with Acquisition of Kansas City-Based Sage Communications | Expands Roster into Midwest Market

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has acquired Kansas City-based...

Adapting Without Industry Events | ModOp Suggests New Ways to Make Connections

By  Jim Terry Industry events have been cancelled for the foreseeable future, leaving a big gap in many companies’ marketing plans....

Richards Group Releases Black-Owned Eatery Locator Platform Justice Kitchen

The Richards Group is hoping to shine a spotlight on black-owned businesses by leveraging its talents and resources to provide an...

Mindhandle Boosts Texas Restaurants Take Out Sales with #TeamUp4TakeOut Initiative | Check Out the Results

Texas restaurants generated $70.6 billion in sales last year, and those same establishments employed 10% of the state’s population. Our...

American Advertising Federation Selects LERMA/’s Salma Gottfried as One of 2020’s Top Women in Dallas Advertising and Marketing

Gottfried exemplifies creative innovation, client service and mentorship   LERMA/ is excited to announce that the American Advertising...

AAF Dallas Announces Dallas Shining Stars 2020 | Gala Set for September 3rd

The wait is over. We’re sorry for the delay! AAF Dallas is excited to announce who the top 20 women in Dallas advertising are! AAF...

Slingshot’s /Explore Destination Marketing: Meeting the Rising Demand for Leisure Travel

Recent polling shows that leisure travel is the first major purchase more than half of Americans plan to make as lockdown restrictions are...

Newsflash: Your Definition of Consumer Empathy Is Now Outdated | From The Marketing Arm’s Kaitria Humbard

By: Kaitria Humbard, Account Director It’s officially been a few months since COVID-19 significantly impacted the world. In this time, we...

I’m So Sorry it Sucks For You. Moroch’s Brad White Explains the Difference Between Sympathy and Empathy

by Brad WhiteExecutive Creative Director | Moroch Have you ever noticed how many people confuse sympathy with empathy? Turn on the TV today...

LERMA Wins Silver REGGIE for Avocados From Mexico Campaign

Association of National Advertisers REGGIE award recognizes best brand activation marketing campaigns LERMA, a Dallas-based next-generation...

Spire Agency Wins Nine Hermes Creative Awards Two Years in a Row

Spire Agency, a Dallas-based B2B branding agency and Texas’ most awarded B2B agency since 2016, has received four Platinum awards, four...

Spire Agency Rebrands Cutting-Edge Pharmaceutical Technology Company

Spire Agency, a Dallas-based B2B branding agency, recently rebranded New-Tech Computer Systems, LLC, a wholly owned subsidiary of Morris...

Steel Manufacturer Col-Met Selects Spire Agency as Agency of Record

Col-Met, the leading steel manufacturer for landscape edging and retail signage solutions in the U.S. has selected Spire Agency, a...

Texas Oncology Selects LOOMIS as Advertising Agency of Record

After a competitive review that included 18 Texas agencies, The LOOMIS Agency has been selected as advertising agency of record for Texas...

There’s a Big, Captive Audience at Home Thanks to COVID-19 | Check out Slingshot’s Blog

And with big audiences come big opportunities. There’s little doubt that as COVID-19 continues to spread, uncertainty is spreading...

Crack a Smile for “Safe Word” Colonoscopy | LERMA Donates Campaign to Raise Awareness During Colorectal Cancer Awareness Month

Campaign for Colon Cancer Coalition uses magical acts, radio PSAs, billboards and social posts to encourage colonoscopy as the “safe...

Learn How The Richards Group Leveraged “The Leaning Tower of Dallas” for Choctaw Casino

The”Leaning Tower of Dallas” received much press over the course of the last few weeks. The 11-story building became a...

The Barber Shop Marketing Scores at 2020 Addy Awards in Dallas

The Barber Shop Marketing, named by Dallas Business Journal as one of the Top 25 Marketing and Advertising Agencies in Dallas/Fort Worth in...

The Shop Creates Unique Billboard for Tiff’s Treats | Classic White Box Delivers

Tiff’s Treats Cookie Delivery challenged the team at The Shop to create a billboard right next to their flagship location in Austin,...

Spire Agency Wins Big at the 2019 Annual Graphis Awards

Each year, Graphis, an international beacon of excellence in design and visual imagery, publishes a book to showcase the work of...

Imaginuity® Names Monte Masters Executive Director of Operations

Imaginuity has named Monte Masters Executive Director of Operations, a new role in which he will support all aspects of operations and...

The Loomis Agency Celebrates Black Americans in Advertising | Tom Burrell

“Black people are not dark-skinned white people.” These are the words Tom Burrell used to forever change the face of...