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Monday 25 January 2021
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Agencies

Agency News

Social Media Breakfast Dallas 2021 – What We Learned in 2020

As Social Media Marketing Professionals, we have all learned to adapt to change. If the last year has taught us anything, it’s that...

3Headed Monster Welcomes Elisa Silva as Partner/Managing Director

Dallas-based advertising agency, 3Headed Monster, recently added Elisa Silva to their three existing partners: Shon Rathbone,...

WOW! PMG named #1 Place to Work by Ad Age

Ad Age Best Places to Work honors a group of companies that figured out how to get the job done in a year when the only place to work may...

The Richards Group Partners With Do What Matters to Forge Strategic DEI Path

As part of its commitment to implement meaningful, measurable diversity, equity and inclusion (DEI) initiatives, The Richards Group has...

Check out the Four New Faces at Firehouse Agency

Firehouse has added four key hires to their roster across multiple departments. Emily Black joins the agency as Account Director. Emily was...

Spire Agency Helps ClearShift Rebrand From Oil & Gas to Green Products

A Company Shifts Focus and a New Brand is Born ClearShift manufactures ultra-pure, environmentally friendly specialty products using a next...

31,000 FT Experiments with Bill Nye for Bufferin’s New ‘Science of Healthy Hands’ Campaign

To launch their new antibacterial hand sanitizer and educate on the importance of science-backed hand hygiene, heritage brand Bufferin has...

Agency Creative Creates Fruitful Campaign for Pruett Foods | “You’ll Love It”

A family-owned grocery store with locations in Oklahoma and Arkansas, Pruett’s Food specializes in providing high quality service to...

The Safest ADDYs Ever Has Begun | Submit Now!

It’s been a year. Through it all, our resilient ad peeps have made it work, through remote shoots and endless zoom meetings,...

The Legacy Senior Communities Announces Tegan Digital as Agency of Record

Plano-based The Legacy Senior Communities has selected Tegan Digital as its agency of record. The Legacy Senior Communities, a...

The Integer Group® Names Gail Obaseki as Director of Diversity, Equality and Inclusion

Serving as DEI lead for the global commerce group The Integer Group®, the world’s leading commerce agency and a key member of...

Dallas’ Imaginuity Ranks Third Year in a Row on Dallas 100™ | Delivers New Customer Growth in Pandemic

Dallas’ Imaginuity has appeared for the third year in a row on the Dallas 100™, continuing three years of strong and consistent growth....

Download Integer’s New Issue of The Checkout – Holiday Edition | Inside the Commerce Experience

Holiday shopping in 2020 will be a unique experience compared to years past. Historical shifts in the direction of eCommerce‑centric...

Healthcare Cost-Control Innovator Payer Compass Selects Spire Agency for Brand Refresh

Payer Compass, a leader in the healthcare claims pricing and cost-containment industries, has selected Spire Agency—a Dallas-based B2B...

Whiskey Bacon Club Pivots During Pandemic | Helms New Fed-Ex Office Spot with Red Racer

The pandemic has changed the advertising business dramatically. For Kevin Sutton and Whiskey Bacon Club, change meant pivoting to an...

Insight Appoints Nicki Purcell as President

Insite today announced that one of Dallas’ top leaders in digital strategy and innovation, Nicki Purcell, has taken the helm as...

What to Expect this Holiday Season | The Ward Group Breaks it Down

2020 has not been like other years in our recent memory, and that has caused – among many other things – huge headaches for...

Idea Grove CEO Scott Baradell Announces Upcoming Book on Trust in Marketing

Scott Baradell, CEO of unified PR and marketing agency Idea Grove, has announced the planned publication of his first book, Trust Signals:...

Tegan Digital Awarded Hermes, Davey & Marcom Awards

Tegan Digital, a Dallas-based digital agency, received awards from the Hermes, Davey and Marcom Award shows for their latest work on the...

The Marketing Arm Reprises Bruce Willis’s Famous Character to Promote DieHard Batteries for Advance Auto Parts

The Marketing Arm enlisted Bruce Willis to reprise his famous  John McClane “Die Hard” role for their client, Advance Auto...

Idea Grove Celebrates 15 Years of Public Relations Innovation, Looks Ahead to Future Growth

Idea Grove, a Dallas-based unified PR and marketing agency for B2B tech companies, is celebrating 15 years of innovation, industry...

The Heart of the Media Planning and Buying Process | The Ward Group Demystifies Data

What’s everyone dressing up as for Halloween this year? Us? We’re thinking of dressing up as Alexa. You know, the smart...

PMG Partners With United Way of Metropolitan Dallas to Drive Awareness of Nonprofit’s Community Programs

One silver lining of the global pandemic has been how individuals and companies have met the moment by looking at their local communities...

Perception is Reality, but is Reality the Truth?

A couple weeks back, the Dallas advertising, production and marketing industries were shaken to their core, when the legendary Stan...

Dallas-based Spire Agency Names Mike Stopper as EVP, Client Service & Planning

Spire Agency, a top Dallas-based B2B branding agency, has hired Mike Stopper as Executive Vice President, Client Service & Planning....

Johnson & Sekin Welcomes Two New Creative Directors to Agency

Creative advertising veterans Patrick Murray and Mike Payer have joined Johnson & Sekin as the agency’s newest Creative Directors....

Stan Richards Fires Self

Agency founder steps aside to let agency begin to heal amid controversy Effective immediately, Glenn Dady, a creative director for The...

Motel 6 Retires The Richards Group | 3 Words the Founder Deeply Regrets | Asks for Forgiveness

Home Depot, Keurig Dr. Pepper, H-E-B and Cracker Barrel Join In Carrollton-based Motel 6, a longtime client of The Richards Group, abruptly...

Times Square Campaign by 31,000 FT Ad Agency Challenges Herpes Stigma

To spread the news about their new herpes symptom relief product for women and confront the stigma associated with this common condition...

Launch Wins Silver Graphis Award for Park Place Volvo Billboard

As part of the 2020 marketing plan (pre-pandemic) Park Place wanted to promote their Volvo dealership and, specifically, the all new XC90...

Imaginuity® Promotes Kristin Nuckols to Chief Media Officer

Imaginuity has promoted Kristin Nuckols to chief media officer, placing her at the head of one of the largest in-house media departments in...

Bren Taylor Montgomery Named MindHandle’s First Chief Technology Officer

Dallas Advertising Agency Makes Magnetic New Hire MindHandle, a Dallas advertising agency, has named industry veteran Bren Taylor...

Launch Wins Gold & Silver Graphis Awards for Baylor Scott White & Health

Launch won a gold and two silver awards in the Graphis Advertising Annual 2021. Our work for Baylor Scott & White Health picked up a...

Augustine Agency Expands Global Growth Strategies | Hires Barbara D’Amato

Dallas Marketing Agency Reports Strong Growth, Looks to Broaden Technology Portfolio Augustine Agency, one of North Texas’...

Spire Agency Awarded Two 2020 AMA DFW Marketer of the Year Awards

Spire was recently recognized with two awards at the American Marketing Association’s 2020 DFW Marketer of the Year awards. Spire Agency,...

31,000 FT Ad Agency Launches Eye-catching New Site | Check it Out!

Like many of us have been doing during the pandemic, 31,000 FT has decided to do a little self-improvement, designing a new company website...

The Curious Case of Radio Advertising Costs | The Ward Group Weighs In

Radio is woven into the very fabric of American society, but that hasn’t stopped observers from forecasting its demise for quite some...

MindHandle Awarded AMA DFW’s 2020 Marketer of the Year

At MindHandle, we consider ourselves grateful for the opportunity to tell our clients’ magnetic stories. Doing the work is rewarding in...

The Richards Group Introduces Jalapeño Poppers Campaign for H-E-B

Introducing the newest campaign for Texas Grocer H-E-B featuring Jalapeño Poppers, one of the chain’s featured products to hit shelves...

Mindhandle Offers Up the Best Email Marketing Practices For Brands During COVID-19

Coronavirus is rapidly changing email marketing as we know it. The good news is that your customers want to hear from brands and this is a...

LOOMIS | 4 Digital Trends Will Change Everything in 2021 | Check it Out

As company leaders, we try to plan for everything. Whether on paper or in the backs of our minds, we formulate game plans and responses for...

LOOMIS Veterans Sullivan & Tuggle Publish New Book on Challenger Brands | “The Voice of the Underdog”

Underdogs are everywhere, and in the world of marketing and advertising they’re called challenger brands. They come in all shapes and...

Mod Op Honored as Finalist for the 2020 AMA DFW Marketer of the Year Awards | B2B and Energy Categories

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been selected as a finalist for...

The Evolution of Influencers During a Pandemic | Moroch’s Macey Reed Weighs In

written byMacey ReedCommunications Coordinator, PR, Moroch The outbreak of the coronavirus has changed the landscape of industries...

LERMA/ to Host Virtual Panel Discussion to Explore “Is Your Brand Faking It?” | Join Discussion September 3rd

Young people to discuss brands and their roles in multicultural America  ABOUT: Many companies are expressing their intentions to make...

LERMA/ Launches Venture Fund with TXV Partners to Support Minority Entrepreneurs

Next-generation communications agency and ground-breaking venture fund seek to empower new economy growth companies in underserved...

Duke’s Mayonnaise Appoints The Richards Group as Agency of Record

Brand partners with its first AOR with plan to disrupt category and ignite fan base Duke’s Mayonnaise has appointed The Richards Group as...

The Barber Shop Marketing Wins Big for ‘Visit Addison’ CVB Campaigns

The Barber Shop Marketing, named by Dallas Business Journal as one of the Top Marketing and Advertising Agencies in Dallas/Fort Worth in...

Must See! ATK PLN Cuts 2021 RAM 1500 TRX REVEAL Spot for Richards Group

Casts a Dreamlike Trance on Restless Explorers Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life...

Updated Plans and Sanitized Hands | Shifting AAF Dallas

Dear members, friends, sponsors, After much thought, AAF Dallas has decided to cancel all in-person events until Spring 2021 this includes...

Slingshot Creates Sling Talks as Alternative to Their Traditional Slingternships

Bummed out by a cancelled summer internship? Us too. Thanks, 2020. So, in honor of all the summer’s lost internships, we’re hosting...

Moroch Launches Industry Assessment Tool to Assist with COVID Recovery

Moroch Partners, a Dallas-based full-service independent marketing and communications agency, announced the development and launch of a DMA...

Matthew McConaughey Contributes to Stan Talks | Offers Stellar Advice on Crafting a Personal Brand Story

Matthew McConaughey, Oscar-winning actor and professor of practice within The Moody College of Communication, is the latest contributor to...

Richards Group Creates Fun Choctaw Casino Spots Welcoming Sports Back

Mascots for the Rangers, Mavericks and Stars Featured Choctaw, along with DFW sports teams, Texas Rangers, Dallas Mavericks and Dallas...

Fleishman Hillard Unveils New Study “Gen C: A New Virtual Sanity” | Download It

by Lauren Winter As management thinker Peter Drucker once said, “culture eats strategy for breakfast,” but right now brands need to...

Amid Pandemic, PMG Hires 30 New Graduates via Their Graduate Leadership Program

PMG class of 2019 Due to the pandemic and the economic downturn that it has wrought, many agencies have cut staff. PMG, on the other hand,...

Launch Agency Rebrands Evergreen Power Solutions with Super Hero “Bolt”

Launch partnered with Evergreen Power Solutions in early 2020 to give their brand a fresh look that really packs a punch. This rebranding...

Marketing Leaders: 5 Smart Moves to Make Now for Post-COVID Success | Freeman + Leonard’s President & CEO Offers Sound Advice

It’s a different world. When I think back to January of this year I am often fascinated by my own stunning naiveté. Or call it...

Is Your Company Ready to Go Back to Work? Spire Agency Makes it Easy to Meet the “New Normal” Challenge

As the country reopens and employees return to office spaces, business owners want to feel confident in knowing they are doing all they can...

SPM Communications Reveals 4 Tips to Adapting During Rapidly Changing Marketing Realities

During the pandemic, the word of the day at most agencies has been “pivot.” As brands have scrambled to find new ways to connect with...