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Friday 14 August 2020
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Agencies

Agency News

Slingshot Creates Sling Talks as Alternative to Their Traditional Slingternships

Bummed out by a cancelled summer internship? Us too. Thanks, 2020. So, in honor of all the summer’s lost internships, we’re hosting...

Moroch Launches Industry Assessment Tool to Assist with COVID Recovery

Moroch Partners, a Dallas-based full-service independent marketing and communications agency, announced the development and launch of a DMA...

Matthew McConaughey Contributes to Stan Talks | Offers Stellar Advice on Crafting a Personal Brand Story

Matthew McConaughey, Oscar-winning actor and professor of practice within The Moody College of Communication, is the latest contributor to...

Richards Group Creates Fun Choctaw Casino Spots Welcoming Sports Back

Mascots for the Rangers, Mavericks and Stars Featured Choctaw, along with DFW sports teams, Texas Rangers, Dallas Mavericks and Dallas...

Fleishman Hillard Unveils New Study “Gen C: A New Virtual Sanity” | Download It

by Lauren Winter As management thinker Peter Drucker once said, “culture eats strategy for breakfast,” but right now brands need to...

Amid Pandemic, PMG Hires 30 New Graduates via Their Graduate Leadership Program

PMG class of 2019 Due to the pandemic and the economic downturn that it has wrought, many agencies have cut staff. PMG, on the other hand,...

Launch Agency Rebrands Evergreen Power Solutions with Super Hero “Bolt”

Launch partnered with Evergreen Power Solutions in early 2020 to give their brand a fresh look that really packs a punch. This rebranding...

Marketing Leaders: 5 Smart Moves to Make Now for Post-COVID Success | Freeman + Leonard’s President & CEO Offers Sound Advice

It’s a different world. When I think back to January of this year I am often fascinated by my own stunning naiveté. Or call it...

Is Your Company Ready to Go Back to Work? Spire Agency Makes it Easy to Meet the “New Normal” Challenge

As the country reopens and employees return to office spaces, business owners want to feel confident in knowing they are doing all they can...

SPM Communications Reveals 4 Tips to Adapting During Rapidly Changing Marketing Realities

During the pandemic, the word of the day at most agencies has been “pivot.” As brands have scrambled to find new ways to connect with...

31,000 FT is Reaching New Heights to Produce Commercials Safely During the Pandemic

31,000 FT is a nimble advertising agency in Addison, that has become downright limber in the time of Covid, stretching our production and...

Spire Agency Shifts Gears to Navigate Coronavirus Speed Bump | Helping B2B Clients Prep for the New Normal

by Taylor Tompkins | Dallas Business Journal The coronavirus has caused Steve Gray’s company to tap the brakes.  Spire Agency...

Loomis’s Courtland Fondon Muses Whether Consumers are Cutting the Cord on Cable and Satellite

Over the past four months, the coronavirus pandemic has clarified a number of things for people. We rediscovered how much we enjoy spending...

Mod Op Continues Growth with Acquisition of Kansas City-Based Sage Communications | Expands Roster into Midwest Market

Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has acquired Kansas City-based...

Adapting Without Industry Events | ModOp Suggests New Ways to Make Connections

By  Jim Terry Industry events have been cancelled for the foreseeable future, leaving a big gap in many companies’ marketing plans....

Richards Group Releases Black-Owned Eatery Locator Platform Justice Kitchen

The Richards Group is hoping to shine a spotlight on black-owned businesses by leveraging its talents and resources to provide an...

Mindhandle Boosts Texas Restaurants Take Out Sales with #TeamUp4TakeOut Initiative | Check Out the Results

Texas restaurants generated $70.6 billion in sales last year, and those same establishments employed 10% of the state’s population. Our...

American Advertising Federation Selects LERMA/’s Salma Gottfried as One of 2020’s Top Women in Dallas Advertising and Marketing

Gottfried exemplifies creative innovation, client service and mentorship   LERMA/ is excited to announce that the American Advertising...

AAF Dallas Announces Dallas Shining Stars 2020 | Gala Set for September 3rd

The wait is over. We’re sorry for the delay! AAF Dallas is excited to announce who the top 20 women in Dallas advertising are! AAF...

Slingshot’s /Explore Destination Marketing: Meeting the Rising Demand for Leisure Travel

Recent polling shows that leisure travel is the first major purchase more than half of Americans plan to make as lockdown restrictions are...

Newsflash: Your Definition of Consumer Empathy Is Now Outdated | From The Marketing Arm’s Kaitria Humbard

By: Kaitria Humbard, Account Director It’s officially been a few months since COVID-19 significantly impacted the world. In this time, we...

I’m So Sorry it Sucks For You. Moroch’s Brad White Explains the Difference Between Sympathy and Empathy

by Brad WhiteExecutive Creative Director | Moroch Have you ever noticed how many people confuse sympathy with empathy? Turn on the TV today...

LERMA Wins Silver REGGIE for Avocados From Mexico Campaign

Association of National Advertisers REGGIE award recognizes best brand activation marketing campaigns LERMA, a Dallas-based next-generation...

Spire Agency Wins Nine Hermes Creative Awards Two Years in a Row

Spire Agency, a Dallas-based B2B branding agency and Texas’ most awarded B2B agency since 2016, has received four Platinum awards, four...

Spire Agency Rebrands Cutting-Edge Pharmaceutical Technology Company

Spire Agency, a Dallas-based B2B branding agency, recently rebranded New-Tech Computer Systems, LLC, a wholly owned subsidiary of Morris...

Steel Manufacturer Col-Met Selects Spire Agency as Agency of Record

Col-Met, the leading steel manufacturer for landscape edging and retail signage solutions in the U.S. has selected Spire Agency, a...

Texas Oncology Selects LOOMIS as Advertising Agency of Record

After a competitive review that included 18 Texas agencies, The LOOMIS Agency has been selected as advertising agency of record for Texas...

There’s a Big, Captive Audience at Home Thanks to COVID-19 | Check out Slingshot’s Blog

And with big audiences come big opportunities. There’s little doubt that as COVID-19 continues to spread, uncertainty is spreading...

Crack a Smile for “Safe Word” Colonoscopy | LERMA Donates Campaign to Raise Awareness During Colorectal Cancer Awareness Month

Campaign for Colon Cancer Coalition uses magical acts, radio PSAs, billboards and social posts to encourage colonoscopy as the “safe...

Learn How The Richards Group Leveraged “The Leaning Tower of Dallas” for Choctaw Casino

The”Leaning Tower of Dallas” received much press over the course of the last few weeks. The 11-story building became a...

The Barber Shop Marketing Scores at 2020 Addy Awards in Dallas

The Barber Shop Marketing, named by Dallas Business Journal as one of the Top 25 Marketing and Advertising Agencies in Dallas/Fort Worth in...

The Shop Creates Unique Billboard for Tiff’s Treats | Classic White Box Delivers

Tiff’s Treats Cookie Delivery challenged the team at The Shop to create a billboard right next to their flagship location in Austin,...

Spire Agency Wins Big at the 2019 Annual Graphis Awards

Each year, Graphis, an international beacon of excellence in design and visual imagery, publishes a book to showcase the work of...

Imaginuity® Names Monte Masters Executive Director of Operations

Imaginuity has named Monte Masters Executive Director of Operations, a new role in which he will support all aspects of operations and...

The Loomis Agency Celebrates Black Americans in Advertising | Tom Burrell

“Black people are not dark-skinned white people.” These are the words Tom Burrell used to forever change the face of...

Texas Original Partners with Fortunato to Expand Digital and Web Presence of Medical Cannabis Producer

New Dallas creative shop will help medical cannabis producer with their digital brand communications Texas Original, the only legal medical...

Richards/Lerma Creates Awareness Campaign for Stopping Gun Violence | Demands Common Sense Gun Safety

As an agency that is recognized as a voice for social issues, Richards / Lerma, the Dallas based Hispanic agency launched its Stop Gun...

Spire Agency Named to Prestigious Clutch 1000

Dallas-based B2B branding firm recognized in annual global ranking of top agencies for 2019 The B2B ratings and reviews platform, Clutch,...

Wow! Stan Richards Names Successor

Glenn Dady, award-winning, 40-year veteran to assume management role in January Stan Richards, founder and creative director of The...

Imaginuity Ranks 16th on 2019 Dallas 100 | Fastest Growing Dallas Entrepreneurial Companies

Dallas’ Imaginuity has appeared on the 2019 Dallas 100™ at number 16. The list, comprised annually by SMU’s Cox School of Business,...

Hobby Lobby Launches Holiday Spot | 2nd Round of “Christmas Is What You Make It” Campaign from Richards Group

Hobby Lobby is one of the largest crafting and home décor retailers in the United States. Our goal was to build on the momentum of, and...

Dallas Business Journal Names Imaginuity as Second Largest North Texas Advertising and Marketing Firm in Dallas

The Dallas Business Journal has named Dallas’ Imaginuity® as the second largest North Texas advertising and marketing firm in Dallas in...

Advantage Midstream Selects Spire Agency to Conduct Company Rebrand

Advantage Midstream, a Dallas based company that brings next-generation gas-to-liquid (GTL) technology to the energy space has selected...

Loomis Helps United Methodist Communications Share Message of Hope

Nearly twenty percent of adults feel lonely, left out, and isolated, according to a Kaiser Family Foundation survey. United Methodist...

Simply Crowns, Simply Sanders: A Winning Campaign with Neon Deion

Dallas-based The Barber Shop Marketing on Celebrity Endorsements In a media environment with ever-increasing clutter, advertisers are...

Richards Unveils Choctaw Casino & Resorts “Exclusively For Everyone” Campaign – Executed Billboard Takeover in DFW

The Richards Group recently launched a new campaign for Choctaw Casinos & Resorts with a few different media executions, including...

Whiskey Bacon Club Moves Into Directing with Latest Work for TexasLending.com | It’s a No-Brainer

With four new commercials for its client TexasLending.com, Whiskey Bacon Club has added commercial directing to its scope of client...

Nike’s Mark Patrick is Guest Speaker @ 2019 ExxonMobil Lecture “Inspiring Purpose” | Sponsored by Temerlin Advertising Institute

Marc Patrick, an SMU alumnus and senior director for global brand communications at Nike, Inc., will be the guest speaker for the 2019...

P.F. Chang’s Appoints The Richards Group as Agency of Record

Asian restaurant chain P.F. Chang’s recently announced the appointment of The Richards Group as its new creative agency of record. The...

Less Than One Year After Launch, PMG Announces Three Times Expansion of Dallas Office

Right to left: Tim Lardner, John Weyand, Sabour Huml and Derek Mireles. PMG, the DFW-based independent digital company that has become one...

Slingshot’s /Explore: How to Drive Bookings with Today’s Young Families

With contributions from Special Contributor Tyler Anderson When families plan travel these days, they seek value above all else. But that...

Richards Group & Richards/Lerma Vets Launch Fortunato: A Creative Agency Designed to Thrive in the New Marketing Landscape

Chris Carreker and Rodrigo Maycotte | Fortunato Former Richards Group and Richards/Lerma alumni Chris Carreker and Rodrigo Maycotte...

Moroch Hires Brad White as Executive Creative Director | Rounding Out Agency’s Leadership Team

Moroch Partners, a Dallas-based full-service independent marketing and communications agency, is pleased to announce it has appointed Brad...

Omnicom’s Javelin Agency Promotes Tina Posey To CEO

Javelin Agency recently announced the promotion of Tina Posey to the position of CEO.  Posey, a 30-year industry veteran, has served as...

Imaginuity® Ranks No. 2124 on the 2019 Inc. 5000 with Three-Year Revenue Growth of 189 Percent

Inc. magazine has included Dallas’ Imaginuity at No. 2124 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s...

“Joie de Hooha” FemiClear Spot Created by 31,000 FT & Edited by Republic Editorial

By David Burn Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it’s a...

Richards Creates Spot for Inaugural Wonder Bread Campaign | Plays on Idea of Wonder and Joy

The Richards Group recently launched an inaugural campaign since  partnering with Flowers Foods. The spot is for the company’s...

“Nature’s Own” Spot from The Richards Group Inspired by Goldilocks and The Three Bears

The Richards Group recently launched an inaugural TV campaign since  partnering with Flowers Foods. The spot is for Nature’s Own,...

Moroch Partners Selected as Media Agency of Record for Five McDonald’s Co-ops | Testament to 35 Years of Partnership

Moroch Partners, a Dallas-based full-service independent marketing and communications agency, is proud to announce it has been selected as...

Loomis Holds Media Partners Round Table at Studio Movie Grill | Challenger Brands Collaborate for Success

Any challenger knows, you can’t go it alone. At LOOMIS, we embrace the stakeholder model, believing in sharing success … and the load....