Marketing • Marketing QSR

7-Eleven, Inc. Debuts New, Multi-Channel Brand Campaign for Speedway Stores

10 months ago
by 7-Eleven
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Written by 7-Eleven

 7-Eleven, Inc., the world’s largest convenience retailer, announced today the launch of a new, multi-channel campaign in support of the brand’s Speedway® stores, which operate in 36 states across the U.S., predominately in the Midwest and East Coast.

At the heart of the campaign is musician and Speedway super fan, JD Eicher. After catching the attention of Speedway for his odes to the brand on Instagram, JD was enlisted by the brand to give the beloved Speedway jingle a fresh spin, aptly named, “There’s Always More at Speedway.” JD performs the catchy tune across the TV and digital spots in a full circle moment that celebrates the little moments of daily convenience.

“We’re proud to unveil this new Speedway campaign which reinforces to our customers that in addition to being a favorite pit stop for fuel, Speedway is a destination for so much more – like craveable, high-quality snacks at a great value,” said Marissa Jarratt, 7-Eleven, Inc. Executive Vice President, Chief Marketing & Sustainability Officer.

Speedway fans can now proudly show their love for the beloved brand both on and off the road. The newly-launched Speedway collection, now available on 7Collection™, features a curated selection of hats, tees, sweatshirts and tote bags with Speedway’s iconic branding.

These new spots, available to view on Speedway’s YouTube channel, highlight the craveable, high-quality product assortment found at Speedway stores. This includes Big Gulp®, Big Bite® Hot Dogs, taquitos and even 7-Eleven’s iconic frozen beverage, the Slurpee® drink, which is now available across all Speedway stores. The campaign will run through 2024 across: 15 second television spots, 15 and 30 second radio spots, 06, 15, 30 second social and online video, streaming audio and video, out-of-home marketing, paid digital and search and programmatic display.

Not a Speedy Rewards® member yet? Join now at Speedway.com/Speedy-Rewards to start earning points on fuel and merchandise, redeemable for your favorite items or fuel. Download the Speedway app by visiting the App Store or Google Play.

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7-Eleven

We strive to be the first choice for convenience for our customers – anytime, anywhere. To do that, we make our customers‘ day a little more awesome by delivering fast, personalized convenience – when, where, and how they want it.
As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.

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