Tuesday 21 November 2017
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Slingshot and Cinemark Go To the Movies with Innovative Targeting

Slingshot and Cinemark Go To the Movies with Innovative Targeting

We’re excited to announced that Cinemark digital marketing team recently chose Slingshot as their agency partner. Not only were we selected for the rigor behind our media planning, but especially for our advanced approach to measurement framework and innovative targeting solutions.

The Slingshot team brings specialized experience in driving not only online transactions like ticket sales (which we also delivered for another entertainment client, Texas Motor Speedway, driving more than 900%+ ROI for NASCAR and Indy race events), but also using digital to push brick-and-mortar visitation. Our team is then able to track physical visits via mobile attribution measurement. Using a consumer’s smartphone latitude and longitude inside each theater’s roofline geofence, combined with dwell time, to represent human movie-going, we evaluate the lift in visits for devices that were exposed or clicked on ads vs. control samples. (We also did this for Genghis Grill in 2016 to look at increased meal transactions after deploying a mobile scratch-off game promotion.)

Slingshot’s first assignment for Cinemark will be helping to grow ticket sales for their expansion of XD theaters. Cinemark XD (extreme digital cinema theaters) provides a remodeled and transformed state-of-the-art experience in one auditorium at each location. The entertainment environment features lounger-style seating, wall-to-wall/ceiling-to-floor screen, JBL high definition digital sound system and Barco digital projectors with Doremi servers for optimal 2D and 3D images.

Cinemark Holdings, Inc. operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas. Our team is looking forward to deploying regional and national plans, covering more than 335 theaters including more than 125 XD locations.


At Slingshot we are driven, perhaps neurotically obsessed, by our belief that consumers have forever changed. Today people have more channels, more devices, more bright, shiny objects competing for their attention than ever before. How they spend their time has become fractured into bite size chunks, with advertising constantly surrounding whether they pay attention to it or not. This is why we refuse to follow the same old marketing approach. It’s not about simply interrupting people. It’s about engaging them in the places they’re actually paying attention and delivering a compelling message that creates an impact.

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