Charity Fund Raiser Marketing

7-Eleven & The Shoe Surgeon Team to Design Custom Cleats for Children’s Miracle Network Hospitals

Written by 7-Eleven

7-Eleven, Inc. announced today that 7-Eleven and Speedway are teaming up with designer The Shoe Surgeon and nine of college football’s biggest athletes to create a series of custom cleats as part of the retailer’s first-ever Cleat Crew™ program. Each unique pair of cleats will be auctioned off to fans during the 2023 college football season, with proceeds benefiting Children’s Miracle Network Hospitals. Plus, hundreds of fans will have the chance to win their own limited-edition kicks designed by The Shoe Surgeon via a 7Rewards® and Speedy Rewards® sweepstakes.

Known for his trailblazing approach to custom shoemaking and design, The Shoe Surgeon has collaborated with some of the nation’s biggest brands and celebrities. Now, he’s teaming up with some of college football’s biggest stars to create custom cleat designs inspired by the athletes and the 7-Eleven family of brands.

All proceeds generated will benefit long-standing partner of 7-Eleven, Speedway and Stripes® stores, Children’s Miracle Network Hospitals (CMN Hospitals). Proceeds from each shoe sale by auction will go to that player’s local member hospital.

“This college football season, 7-Eleven is empowering these self-made athletes and creators to use their notoriety as a force for good,” said Marissa Jarratt, 7-Eleven Executive Vice President, Chief Marketing & Sustainability Officer. “As a longtime supporter of Children’s Miracle Network Hospitals, we’re proud to partner with these local role models to raise funds and be champions for children in need.”

The cleats – custom-designed by the athletes – will be revealed and available for auction weekly throughout the college football season. The full list of participating athletes and weekly auction schedule will be revealed in the coming weeks.*

Starting today through October 31, 7Rewards® and Speedy Rewards® members who shop participating products like Slurpee® drink, Big Gulp®, Big Bite® and Red Bull® – either in-store or via 7NOW® Delivery – will be entered to win a pair of limited-edition sneakers designed by The Shoe Surgeon. Two lucky grand prize winners will have the opportunity to collaborate with The Shoe Surgeon to design their own pair of custom kicks, and hundreds of winners will receive a pair of limited-edition sneakers designed by The Shoe Surgeon.** Customers can score 7 extra entries by scanning their rewards app.

“I can’t wait to team up with these athletes and 7-Eleven to create one-of-a-kind designs that will combine streetwear and football in a way that fans have never seen before,” said Dominic ‘The Shoe Surgeon’ Ciambrone, founder and designer behind SRGN Studios. “Whether you’re bidding in the auctions or entering the sweepstakes, everyone has a chance to look fresh this college football season, and I’m inspired to do some of my best work to benefit families in need.”

Customers can download the 7Rewards and Speedy Rewards apps from the App Store or Google Play, or by visiting or The 7NOW Delivery app can be downloaded from the App Store or Google Play, or by visiting Delivery is available throughout the U.S. and offers real-time tracking that lets customers know when to expect their orders, typically in about 30 minutes.

* ©2023 7-Eleven, Inc. All rights reserved. All payments and donations made through the Bidding for Good program will be passed directly to Children’s Miracle Network Hospitals. The Children’s Miracle Network Hospitals name and copyrighted materials are used with permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, or political position. The Children’s Miracle Network Hospitals name is a registered trademark owned by Children’s Miracle Network Hospitals. For more information about Children’s Miracle Network Hospitals, please visit

** NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 8/30/23 at 12:00:01am ET & ends 1/9/24 at 11:59:59 pm ET. Open to legal US residents physically residing in 50 United States or DC who are 16+ years old (minors must have parental consent to participate). Odds of winning depend on # of eligible entries. Sponsor: 7-Eleven, Inc. For full rules, free and other methods of entry, full prize details, and restrictions, see Official Rules at

About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. We’ve raised over $8.5 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses – and we’re not done yet. All donations benefit local member hospitals to fund what’s needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services.

Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local member children’s hospital, visit

About The Shoe Surgeon
Founded by Dominic Ciambrone, The Shoe Surgeon is a Los Angeles-based collective of creatives, built to inspire, further the industry and push the unique and timeless craft of custom shoe making and design. By offering a wide array of custom-tailored solutions – from design and development to integrated marketing and branded experiences – we strive to invigorate our clients at the highest level. Based on our philosophy and dedication to the craft, we don’t compromise on materials or time. The products we create are made to last and made to wear.

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As the world’s first convenience store, our top priority has always been to give customers the most convenient experience possible to consistently meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where, and how they want it. This goal continues to shape 7-Eleven’s ethos, driving 7-Eleven’s expansion into operating Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits, with locations, as well as proprietary products and services including 7NOW®, 7Rewards®, Speedy Rewards®, and 7–Eleven Fleet™, throughout the U.S.