Team One Announces New Leadership for Dallas Office

Written by Team One

Team One Appoints Next Generation Leaders; Putting Creativity and Collaboration on A Pedestal with Organizational Moves.

As an agency that began as a small team with a big mission and is named accordingly, teamwork is the vital heartbeat of Team One. Today, Team One fittingly announces new collaborative leadership for its thriving Dallas office. Amanda Abrams and Joel Dons will take the reins as the new co-leads of Team One Dallas. The duo will oversee nearly 70 exceptional people specializing in media, technology, creative, strategy, analytics and account management, ushering in a new era of innovation and unparalleled client partnership.

Abrams is promoted to Executive Creative Director and Co-Lead of Team One Dallas, adding to her current creative responsibilities, building agency culture, and launching cross-platform ideas, bigger than ads. Dons is promoted to Executive Director, Client Partner and Co-lead of Team One Dallas, leading integrated teams and supporting clients to achieve their highest aspirations.

“Elevating Joel and Amanda is a tribute to their achievements and a testament of the success of the entire Dallas team, a dedicated group who bring a powerful commitment to elevate the agency and deeply support our clients’ marketing transformation,” said Julie Michael, CEO of Team One. “Joel and Amanda have worked together for nine years, and are responsible for leading many of Team One’s best launches. As our Dallas team continues to grow, Joel and Amanda will unleash creativity and collaboration for the benefit of our employees and our clients. I only expect our success to accelerate.”

“Throughout my career at Team One, I’ve had the privilege to work with brands I love and colleagues that have inspired me,” said Dons. “I’m looking forward to this next chapter in Dallas, partnering with Amanda and to continuing to harness the power of creativity, data and technology for our clients. It’s a special honor to take the lead on our successful Lexus National business and am confident that this team will continue to set a high bar for the future.”

“With Team One, I’ve had the freedom and support to go after really interesting creative opportunities, many with Joel as my partner. This is no exception,” said Abrams. “We have such an amazing group of talent in the Dallas office, covering all disciplines. We think on a large scale with the tenacity and camaraderie of a smaller office.”

Team One has celebrated growth while simultaneously creating transformative work for current clients. Among their recent accolades is a Bronze Effie awarded to Team One for their Brand Integration and Partnership work for Lexus and 100 Thieves, as well as Two Gold and one Silver Adrian Awards for “Gift Like No Other” for The Ritz-Carlton.

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Team One

The next generation of affluents is here. And they’re seeing their world through different eyes. They value significance over status. They aspire to worth over wealth. And they seek brands that don’t just serve them, but also inspire them.

This is the single reason Team One was created: to help brands build relationships of worth with affluent customers. Understand them more deeply. Target them more precisely. And be at the leading edge of how they travel the digital world.

Everything about Team One is custom-built to deliver this. We live at the intersection of luxury, data and technology. We track the ever-changing attitudes of affluents across the world. We invent new ways to engage them that feel more personalized. And we turn all of this into ideas that shatter the equation between price and product.

For our clients, it means commanding some of the highest premiums in their categories. It means staying ahead of what affluent customers need, want and love. Not by selling them things to own, but by influencing the way they aspire to live.