Advertising Branding

Plot Twist Creates Fun :15 Public Savings Announcements for H-E-B

H-E-B doesn’t get enough credit for all the ways they help customers save money. So Plot Twist Creativity created a Ways to Save campaign with a series of quick :15 “Public Savings Announcements” that let customers know where and how to find all those savings. And there are no better spokespeople than the checkers at the register ringing them all up.

Chris Smith, Principal and Chief Creative Officer at Plot Twist Creativity, stated about the spots, “They were initially meant to be very instructive to get people new to H-E-B in the DFW market to understand all the ways H-E-B has to save money, and increase usage of them. But the format turned out to be so flexible and easy to produce that they plan to make a lot more of these for future price messages.

Check out the full campaign here:

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.