Dallas-Fort Worth PR and marketing communications firm BizCom Associates™ has added PrimoHoagies, the beloved hoagie chain that has been rapidly expanding its presence across the nation, to its growing roster of clients.
The brand has experienced remarkable growth over the past thirty years, evolving from a solitary establishment in South Philadelphia to over 100 restaurants, with more than 70 currently in different stages of development.
PrimoHoagies has retained BizCom to drive an integrated media relations and digital strategy program that will maximize exposure for the PrimoHoagies franchise opportunity and the overall brand in media outlets, trade shows and other platforms with the greatest potential to reach target franchise prospects.
“We are thrilled to welcome PrimoHoagies to our client roster and capitalize on the brand’s successes as well as its legacy,” said BizCom Associates co-founder and COO Monica Feid. “We look forward to leveraging our expertise and strategic approach to significantly expand the reach of the brand’s franchise development messages in order to attract new prospects, while enhancing loyalty among current franchisees.”
While predominantly situated along the east coast, PrimoHoagies is now gearing up for an ambitious expansion strategy that extends beyond its current boundaries. With a particular focus on Texas, Colorado and Florida, the company aims to penetrate new markets and establish a strong presence throughout the United States.