Firehouse and Hooters Bring the Heat on National Chicken Wing Day Just in Time for Football Season

Written by Firehouse

National Chicken Wing Day is tomorrow, July 29, and Hooters is building anticipation for the upcoming celebration with fresh work from Firehouse. Hooters is famous for its wings and a particular wing-sauce shade of orange.

National Chicken Wing Day is timed to lead into the start of football season, a key time for chicken wing consumption. “We are excited for the start of football season because that means it’s also Chicken Wing Season. Football and wings are the perennially perfect pairing,” said Erica Baker, partner and group account director at Firehouse.

During the last Super Bowl, Americans ate a record-breaking 1.45 billion chicken wings, and predictions are that we will beat that record for Super Bowl LVIII.

The ads from Firehouse, running in social and in-store, portray Hooters Girls doing some unexpected things to prepare to celebrate National Chicken Wing Day such as using the signature wing-sauce for a face mask. “The Hooters Girl is an icon and an important representation of the brand. I love how this work leverages her in a fresh way,” said Bruce Skala, CMO of HOA Brands.

Customers can get their hands dirty and make a wonderfully hot mess on July 29. Hooters will celebrate in-store giving customers 10 free wings with the purchase of 10 wings, any style.

About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple

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About Firehouse
Firehouse is an independent, Dallas-based agency with national clients across a spectrum of industries. With a primary focus on strategy and creativity, their true expertise lies in breaking a brand’s cycle of status quo behavior, challenging conventional thinking and showing clients a better, more resonant way to reach consumers. The 25-year-old firm’s success is due to its culture of encouraging counter-intuitive thinking and maintaining a roster of diverse, creative problem solvers. Firehouse has partnered with consumer connected, results-oriented clients such as Hooters, Lennox, Toyota, Mary Kay, Uncle Julio’s Mexican Restaurant, The Dallas Zoo, Bellevue University, and Trupanion Pet Insurance. Take a Firehouse tour at