Shug’s Bagels Selects Tegan for Agency of Record

Written by Tegan Digital

There’s nothing better than the smell of an authentic, kettle-boiled bagel in the morning (or afternoon, or evening—preferably loaded with bacon, egg, and cheese).

Enter Shug’s Bagels, the stuff of every hungry Dallasite’s wildest dreams. And guess what? Tegan is their official Agency of Record.

Needless to say, the agency is delighted to be tapped by the home of “the Dallas bagel” for a hand with digital marketing, branding, strategy, and development as they continue dominating the culinary scene around their flagship location adjacent to SMU. Shug’s second location on Lemmon Avenue is set to open its doors this summer.

Even though Shug’s came on to the scene in the thick of a global pandemic, they quickly won a cult following of die-hard fans who are willing to line up any time of day or night for a taste of Shug’s inspired iterations on classic breakfast and deli sandwiches.

The Tegan team is pretty psyched about this one. Drumming up excitement for fantastic food in our own neighborhood has to be one of the best job descriptions imaginable.

About the author

Tegan Digital

Celebrating a decade of service, Tegan Digital is an award-winning digital first, full service marketing agency based in Dallas, Texas. Tegan builds digital experiences that matter with partners ranging from startups to Fortune 100 companies. For more information, visit