Augustine Agency Creates ‘EPIC in Every Direction’ Campaign for Siskiyou

Written by Augustine Agency

How do you create an EPIC campaign to attract California road-trippers to the destination, build brand awareness and share the variety of experiences that can be had in each of their four regions, no matter the season? Augustine Agency produced an all encompassing creative theme that did just that. 

The EPIC in Every Direction campaign was created to amplify the emotional connection with target audiences by showing immersive experiences through unique photography angles and unexpected perspectives. After all, with four unique areas, Siskiyou is Epic in Every Direction. The campaign connected to audiences through social, digital ads, out of home and short and long-form print.

With a CTR above the industry average and engagement rates surpassing benchmarks across all channels, the Siskiyou campaign was truly an EPIC success.

About the author

Augustine Agency

For more than 25 years, Augustine Agency has been the go-to advertising and communication firm with offices in Roseville, Calif. And Irving, Texas. With more than 50 employees, Augustine represents a diverse set of local and national clients within a variety of industries, including CPG, travel and tourism, and home builder verticals. Founded in 1996 in the Greater Sacramento area, Augustine has been the “make it happen” agency for more than 20 years with research, branding, creative, design production, partnerships and promotions, website design and development, public relations, media, social media and digital marketing capabilities. For more information, visit