Ram’s Father’s Day Spot Created by TRG and charlieuniformtango

Written by TRG

This weekend, Ram Trucks released a Father’s Day video created in partnership with TRG and Charlie Uniform Tango.

 “It was an opportunity to do something unexpected for Ram,” said TRG’s Greg Christensen, creative director on the account. “The Ram brand is tough, bold, a little gritty. But that doesn’t mean their messaging can’t melt your heart.”

  “As a #GirlDad and Ram truck owner myself, this concept was near and dear to my heart,” said Jeff Summers, head of Ram brand advertising. “The exterior and interior features of our Ram trucks go beyond work life and are designed for all the lives our owners have – most importantly, their family lives.”   

Directed by Tango’s Lan Freedman, the spot was shot locally. In addition to the Father’s Day message, an extra 41 feature shots were captured for Ram during the same production. As part of a turnkey solution, Tango included directors Andy Mahr and Ashton Rogers as the cinematographers, Adam Henderson as editor, and even an original score by Nick Patronella.  

TRG Agency
Creative Director: Rob Hollenbeck
Creative Director: Greg Christensen
Brand Principal: Dave Allen
Group Brand Director: Tyler May
Brand Manager: Kayla Barnhart
Brand Product Director: Chris Siminski
Group Planner: Allison Riffe
Director of Brand Planning: Dave Snell
Director of Business Affairs: Sara Sax

TRG Studios
Executive Producer: David Rucker
Executive Producer: Jenny Wolk

Jeff Summers
Lindsey Hart

Charlie Uniform Tango
Executive Producer: Hal Dantzler
Executive Producer/Post: Michael Wagner
Director: Lan Freedman
Line Producer: Max Simpson
Editor: Adam Henderson
Music Composition: Nick Patronella
Audio Mix: Nick Patronella
VFX Artist: Joey Waldrip

About the author


In 2021, The Richards Group advertising agency became TRG – a vibrant, nonprofit-owned, people-run creativity collective that believes: To earn people’s attention, we must pay attention to people. Current client partners include Charles Schwab, Ram Trucks, and Cayman Islands Department of Tourism. Learn more at and on Instagram @TRGCreativity.