To help Coca-Cola Southwest Beverages reach a younger audience with their recruitment efforts, we created social content playing off popular TikTok trends. These videos all feature real employees being their authentic selves, showcasing the fun, welcoming, and supportive culture employees can expect to find working there. Check out the full recruitment campaign.
About the author
Plot Twist Creativity
Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.
That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.
Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.