Last month, the first Digital Fight Club of 2023 took place at the Grenada Theatre to a standing-room-only crowd of marketing professionals, ad agency folk and a handful of supporting vendors. Six teams of DFW ad agency Who’s Who verbally battled on a host of pithy issues that are not only besieging CMOs but are forcing them to adjust their marketing strategy to deal the ramifications.
This was the line-up.
Fight #1: Bottom Funnel Marketing in a World Without Tracking
Fighters: Stuart Watson/Camelot/ SVP Emerging Media & Yousef Kattan/Truth Advertising
Fight #2: Channel Fragmentation: Spread Out or Concentrate?
Fighters: Matt Powell CEO/Moroch & Dan Bedell /EVP Scorpion
Fight #3: Who Controls the Narrative: Brand or Consumer?
Fighters: Shon Rathbone/CEO 3Headed Monster & Brad McCormick/CEO 10 Louder
Fight #4: Influencer Marketing: Is it Worth It?
Fighters: Brooks Johnson/White Unicorn & Brooks Johnson/White Unicorn
Fight #5: The Agency/ Brand Business Model
Fighters: Steve Parker/ CEO Levelwing & John Lods/Arm Candy
Fight #6: AI in Marketing
Fighters: Ross Cromartie CEO RBA & Michael Simmons CEI VLG
Sabrina Callahan/VP Marketing Sam’s Club
Nevin Grinnell/CMO Dart
Susan Rogers, CMO AT Home
Tony Rogers, CMO Signet Jewelers
Jennifer Herskind/CMO Propelled Brands
Watch the interviews AND check out what’s coming up for the next Digital Fight Club focusing on Cybersecurity.