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What the Fighters Said Before the Fights | Watch Digital Fight Club’s Pre-Fight Interviews

Written by AdChat DFW

Last month, the first Digital Fight Club of 2023 took place at the Grenada Theatre to a standing-room-only crowd of marketing professionals, ad agency folk and a handful of supporting vendors. Six teams of DFW ad agency Who’s Who verbally battled on a host of pithy issues that are not only besieging CMOs but are forcing them to adjust their marketing strategy to deal the ramifications. 

This was the line-up. 

Fight #1: Bottom Funnel Marketing in a World Without Tracking

Fighters:  Stuart Watson/Camelot/ SVP Emerging Media & Yousef Kattan/Truth Advertising

Fight #2: Channel Fragmentation: Spread Out or Concentrate?

Fighters: Matt Powell CEO/Moroch & Dan Bedell /EVP Scorpion 

Fight #3: Who Controls the Narrative: Brand or Consumer?

Fighters: Shon Rathbone/CEO 3Headed Monster & Brad McCormick/CEO 10 Louder 

Fight #4: Influencer Marketing: Is it Worth It?

Fighters: Brooks Johnson/White Unicorn & Brooks Johnson/White Unicorn 

Fight #5: The Agency/ Brand Business Model

Fighters: Steve Parker/ CEO Levelwing & John Lods/Arm Candy 

Fight #6: AI in Marketing

Fighters: Ross Cromartie CEO RBA & Michael Simmons CEI VLG


Sabrina Callahan/VP Marketing Sam’s Club

Nevin Grinnell/CMO Dart

Susan Rogers, CMO AT Home

Tony Rogers, CMO Signet Jewelers

Jennifer Herskind/CMO Propelled Brands

Watch the interviews AND check out what’s coming up for the next Digital Fight Club focusing on Cybersecurity.

About the author

AdChat DFW

Promoting Agencies, Marketing, Production and Film in Dallas-Ft. Worth