Want to Smile? Plot Twist Creates Feel-good Holiday Spot for Coca-Cola SW Honoring Vets

Plot Twist Creativity has created another heartfelt video for Coca-Cola Southwest Beverages (CCSWB), this time it was to promote CCSWB’s sponsorship of the USO’s Holiday Exodus program.

Plot Twist’s Creative team, Gaby Corsalini, ACD/Writer and Payton Lambert, Junior Art Director told AdChat DFW, “Coca-Cola Southwest Beverages doesn’t just bottle Coca-Cola products. They also partner with organizations like the USO to serve those who serve us all. Coca-Cola Southwest sponsor’s the USO’s Holiday Exodus program, which welcomes home members of the armed forces. It made it easy to tell an emotional story. The spot highlights the journey of a bottle of Coke and the people that help it reach its destination: giving returning soldiers their first taste of home. We wanted it to be a feel-good spot, and the original music from Shindig in Los Angeles really made it happen. We teamed up with our long-time partner Director Chris Smith (Native TV and  Sugar Film Production) to shoot the spot at a bottling plant in San Antonio.

We loved working on this project and bringing attention to the work that CCSWB and the USO do for our armed forces.

Michelle Isbell, E.P. at Native TV added, “Teaming up with our friends at Plot Twist and the awesome team at Coca-cola Southwest Beverages is always great. This project, however, was extra important to us as the veteran community holds a very special place in our hearts. We were honored to work on it. The fact that it was also great work was an additional bonus.”

About the author

Plot Twist Creativity

Sometimes, just when you think you know how a story is going to turn out, something unexpected comes along that throws that story in a new, exciting, unforeseen direction. That’s when stories become legends. We call that moment a plot twist.

That’s the origin story of Plot Twist Creativity – an agency formed by industry veterans who came to an unexpected fork in the road and decided to forge their own path.

Plot Twist is dedicated to telling brand stories in new and unexpected ways, to finding key insights that intrigue and engage consumers and lead to thrilling outcomes. In short, we exist to make brands the heroes in the hearts and minds of people.