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Global Digital Leader PMG and Tarrant County College Partner to Create More Paths to Digital and Marketing Careers 

Written by PMG

Digital Career Accelerator to Develop and Upskill Over 1000 TCC Students in Data, Tech, Analytics, Digital Marketing and Advertising Fundamentals and to Award $50,000 in Scholarships by 2028

PMG, a fast-growing global independent digital company, named among Ad Age’s Best Places to Work andFast Company’s Best Workplaces for Innovators, is partnering with Tarrant County College (TCC), one of the largest community colleges providing affordable education and vocational training in the U.S., to accelerate digital career training as demand for diverse talent with skills in data, analytics, digital marketing and ecommerce continues to grow. The new Digital Career Accelerator led by PMG aims to train more than 1,000 TCC students in digital, marketing and advertising foundations by 2028, creating more paths into PMG and the larger industry and business communities. The company will also commit $50,000 in merit scholarships to 50 program participants over the next five years.

“Creating a culture of belonging, inclusion and diversity in our industry starts with exposing more people to the opportunities digital has created, and arming them with the training, skills and fundamentals they will need to succeed,” said PMG CEO George Popstefanov. “We are making this investment because we believe digital training should be accessible to everyone, and that PMG can be a catalyst for changing our industry and our communities for the better. We are thrilled to be working with TCC, along with our partners at Google, Meta and industry leaders to introduce thousands of community college students to advanced digital training and skills, and to create more avenues to bring new talent and diverse perspectives into our industry.”

Designed and led by PMG’s team of industry experts, the TCC program is based on the curriculum developed over seven years for PMG’s Graduate Leadership Program to provide early careers training to new graduates, helping them bridge the gap between education and digital careers. During the eight-week program, TCC participants will cover:

  • The digital and industry landscape
  • Digital media and platforms
  • Data solutions and technical training
  • Professional and leadership skills

Participants will gain exposure to the industry landscape and job opportunities, and will leave with an industry-recognized accreditation, as well as a roadmap of skill building, networking and career development opportunities. Participants will achieve their PMG Digital Career Accelerator certification upon successful completion of the Digital Career Accelerator and receiving designated industry certifications from program partners such as Google and Meta. In addition, ten PMG Launch participants will be selected annually by a joint council from PMG and TCC to receive $1,000 merit scholarships toward continued digital education resources. 

All currently enrolled TCC students with 30 college credit hours and a GPA above 2.5 are eligible to apply. To apply, current TCC students can visit

“To give our students these digital foundations will change lives and create opportunities they never could have imagined were available to them,” said Dr. Dantrayl Smith, Director of Student Development Services, TCC. “Training and accrediting TCC students in digital will not only enhance our mission to make affordable education and training a reality, but it will give our students skills that will have a profound impact on their career prospects and for our communities.”

About Tarrant County College

Tarrant County College is one of the 20 largest higher education institutions in the United States and boasts the second-lowest tuition of Texas’ Top 10 community colleges. As a comprehensive two-year college with six campuses in Fort Worth, Texas, surrounding communities, and online, TCC offers a wide range of opportunities for learners of all ages and backgrounds:

  • Associate of Arts or Associate of Applied Science degrees
  • Workforce and economic development programs
  • Technical and skilled trades programs
  • Weekend College
  • Customized training programs for area businesses and corporations 

About the author


PMG is a global independent company that provides omnichannel strategy, media, insights, and creative content production for some of the world’s most iconic brands. The company’s work for brands like Apple, Beats by Dre, Cirque du Soleil, Old Navy, Sephora, and Google runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year. PMG’s Texas-based client partners include, Motel 6, The Container Store, Cheap Caribbean, and Cook Children's Hospital. PMG has locations in Fort Worth, Dallas, Austin, New York, and London.