PMG Among First to Market with Netflix Basic with Ads

Written by PMG

Beginning this week, PMG is excited to work with our brand partners to be among the first to market on Netflix Basic with Ads, in collaboration with Microsoft Advertising and Xandr.

Netflix Basic with Ads is a new ad-supported Netflix subscription plan launching across 12 markets, including Canada and the U.S., to offer more subscription choices to consumers, while providing advertisers the opportunity to reach viewers with a seamless, high-resolution ad experience.

“The opportunity to align our brands to viewers as they enjoy Netflix’s slate of award-winning, premium content is incredibly exciting, and one that has generated a lot of interest and demand from our customers,” said Price Glomski, who oversees media innovation and partnerships at PMG. “We are excited to partner with Microsoft Advertising to be participants in the Netflix Basic with Ads launch, and to continue to help drive a thoughtful viewer experience, while helping to shape the platform and ad offering in this all-new premium connected TV environment.”

About the author


PMG is a global independent company that provides omnichannel strategy, media, insights, and creative content production for some of the world’s most iconic brands. The company’s work for brands like Apple, Beats by Dre, Cirque du Soleil, Old Navy, Sephora, and Google runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year. PMG’s Texas-based client partners include, Motel 6, The Container Store, Cheap Caribbean, and Cook Children's Hospital. PMG has locations in Fort Worth, Dallas, Austin, New York, and London.