The LOOMIS Agency’s Design Arm, Kendall Creative, Lands College Football Playoff
Named Design Agency of Record for 2023-2024
The College Football Playoff (CFP) has selected Dallas-based Kendall Creative as its design agency of record for the 2023 CFP National Championship. The shop will also provide creative design support for the 2024 event.
The countdown to college football’s biggest event has begun and so has Kendall’s work for all the print and digital creative supporting the series of playoff games culminating with the CFP National Championship at SoFi Stadium on January 9, 2023. The comprehensive assignment includes a panoply of creative assets supporting all aspects of event execution including media, stadium, and team operations, as well as public and special guest events.
“We’re responsible for creating the look, tone, and feel for all the handheld materials associated with the event and a lot of the digital support right down to the graphics on the ticket,” said Mark Platt, founder of Kendall Creative. “It’s a really cool assignment, especially for a bunch of college football nuts like us.”
Brett Daniels, senior director of communications and branding for the College Football Playoff, said he selected Kendall for the assignment based on his experience with the firm while working for the Dallas Cowboys.
“Mark and his team did a great job for the Cowboys and for the stadium while I was with the organization,” Daniels said. “They understand the college football fan, bring fresh and exciting ideas, and deliver on the deadlines. All those things are very important to us.”
About the College Football Playoff
The College Football Playoff matches the No. 1 ranked team vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, Vrbo Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game. This season’s Playoff Semifinals will take place Saturday, December 31, 2022, at the Vrbo Fiesta Bowl and Chick-fil-A Peach Bowl. The Los Angeles region will host the College Football Playoff National Championship on Monday, January 9, 2023, at SoFi Stadium.
About Kendall Creative & The LOOMIS Agency
Kendall Creative is the award-winning design arm of The LOOMIS Agency specializing in brand identity development and graphic design. LOOMIS is a full-service Dallas advertising agency specializing in defining and leveraging strategic advantages for challenger brands. Helping our client partners reach their business goals for more than 35 years, LOOMIS offers marketing communications strategy, creative, media, and production expertise across all digital marketing and traditional advertising platforms and channels. Check out the agency’s “Voice of the Underdog” podcast, read the BARK! blog, and learn more at theloomisagency.com.