BeautifulBeast Creates Their First Spot for El Rio Grande’s Hiring Campaign
At BeautifulBeast, we are proud to share the first spot we produced for El Rio Grande!
This video is part of a hiring campaign that is currently running. As you can imagine, as labor hiring is still challenging for most companies and industries, ERG is not exempt from the situation. People still have the option to choose where to work. Therefore, we needed a different approach, away from the simple “Now Hiring” approach all around us.
We wanted to represent an opportunity for people with a good attitude and disposition to work that wants to grow professionally in a family atmosphere and impact their communities, regardless of their sociocultural background. El Rio Grande represents a career opportunity.
The central message of this communication effort is: Your future at El Rio Grande is more Grande.
Edgar Padilla, Marketing manager at El Rio Grande, added: “We want our customers to think: Of all the places I can apply for a job, El Rio Grande seems like a place where I feel I’m part of my community and can grow within the company. It is a place of friendly service with co-workers that feel like family. Most important, not only can I provide for my loved ones, I will advance my career path.”