Nametag Films Creates Viral Web Series For ‘I AM SECOND’ Campaign | Here’s How They Did It
Tiny Details. Huge Impact.
What could have been an ordinary talking head interview with power couple Mike Fisher and Carrie Underwood, was transformed into a personal and touching dialogue that engaged the viewer to a point of WOW! The shooting window was small and expectations were high. So to create a viral web series, Nametag‘s Jonah Ingram turned to something many overlooked.
The Mike and Carrie conversation series took off like wildfire, going out to 1.3 billion viewers, earning 300 million media impressions and doubling the client’s website traffic. It was picked up by numerous major media outlets, with Entertainment Tonight calling it “remarkably candid” and “comforting to everybody.”
“God in the Details” is a video case study that breaks down Ingram’s meticulous approach to set design, camerawork, interview style, and the value of being a transparent director.
Watch how he did it.