Check Out our QuickChat Interview with Alvaro Luque, CEO of Avocados From Mexico | Super Bowl Spot + Their 360 “Always Good” Campaign
Avocados From Mexico is reaching new marketing heights this year with their “Always Good” 360 integrated campaign. It includes an hysterical Super Bowl spot featuring comedian Andy Richter, and a massive digital campaign using the star power of former New Orleans quarterback Drew Brees, to feature a grand prize of a $100,000 Smart Home Makeover and their House of Goodness. In addition to an aggressive PR campaign, the brand is having even more fun! Partnering with 20 Tik Tok NYC-based influencers, the mavens can stop by the “Store of Goodness,” a limited time pop-up in SoHo, to experience the new Avocado Glow Apparel Collection. All these elements are designed to give consumers a look into the #AlwaysGood world of avocados leading up to the biggest occasion of the year for guacamole and avocados.
AdChat’s Patty Harrison grabbed a quick moment with Avocados From Mexico’s CEO, Alvaro Luque, for a QuickChat about it all.
Check it out…