Kohler Names Texas-Based PMG as Its Media Agency of Record
Fast-Growing Global Independent to Lead Customer-Centric Marketing Across Data, Insights, Strategy, Media, Creative and Consulting
PMG, a fast-growing global independent digital company, has been selected by Kohler Co. as agency of record following a review. Effective in January, the Dallas-based PMG will oversee integrated strategy, creative, media planning and buying, leveraging data-driven business intelligence and insights through its proprietary Alli technology.
“PMG demonstrates a strong track record of technology-enabled agile marketing, and offers deep strategic partnership support to help enhance our category leadership,” said David Kohler, President & CEO, Kohler Co. “The investments PMG is making in its people, its distinguished technology advantage, and understanding audiences from awareness through transaction set it apart. We look forward to working together.”
Based in Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies, with nearly 38,000 associates and more than 50 manufacturing locations worldwide. Kohler is the latest to partner with PMG, named among Adweek’s Fastest-Growing Companies and Ad Age’s Best Places to Work in 2021, to combine the power of data, insights, creative, technology and media. It joins the agency’s growing roster of iconic and ambitious brands including Gap Inc., Momentive (formerly SurveyMonkey), Best Western Hotels & Resorts, Madewell, Hyperice, Sephora, and more.
“Kohler is a timeless brand and respected leader that is prioritizing digital sustainability, and customer experience at a time when the pandemic has moved more people to elevate their homes and lifestyles, while also redefining where and how they make brand and purchase decisions,” said George Popstefanov, CEO of PMG. “We have an incredible opportunity to support a company known for exceptional products and bold innovation in delighting and inspiring its customers in new and exciting ways, and to be a partner in owning the moment and focusing on the priorities that matter most in people’s lives.”