/LERMA Leads Rebranding Jesus Ad Campaign “He Gets Us” for Servant Foundation
Effort from Lerma/ draws parallels between Christ’s story and contemporary struggles
Each video ends with the tagline, “He gets us. All of us,” with the word “us” in yellow letters before the two words collapse onto each other and spell out “Jesus” with the letters “U” and “S” still tinted yellow.
“We wanted to find a way to tell the story differently with no gatekeepers, and where skeptics could come and have a conversation about Jesus, if they’d like, without any expectation of conversion or church attendance or anything that might go along with those kinds of conversations in other instances,” Lee said.
Ad viewers curious about learning more are encouraged to connect through live chat, connect in person with someone local, or “Text for prayer and positive vibes.” Those who do are connected with “informed Christians,” or volunteer ministers from local churches, Lee said.