MetroNet Appoints The Richards Group as Agency of Record
MetroNet, the nation’s largest independently owned 100% fiber-optic company, has named The Richards Group as its new brand advertising agency. The Richards Group will be responsible for overall creative advertising strategy, digital and social strategy, and all media planning and buying. The agency also is tasked with refreshing the brand’s entire look and feel.
The Richards Group, one of the largest independent advertising agencies in the U.S., has a history of successful campaigns in the telecom and cable industry. The agency has extensive experience working with companies including Charter, Spectrum, Comcast, AT&T Broadband, Starz Encore and AMC, among many others.
“Fundamentally, MetroNet is based on winning fiber-to-the-home technology, but the ground is littered with premium technologies that never made it. To grow a brand, you have to be more than better — you have to be different,” said Jerry Dow, MetroNet’s chief marketing officer. “The Richard Group is a value-add partner that can hit the ground running with a seasoned team and a proven track record of differentiating brands. They will help us find and leverage meaningful differentiation in a category that is complacent and commoditized. The Richards Group is more than just an agency — it’s a competitive advantage.”
MetroNet serves hundreds of thousands of customers across 13 states, providing cutting-edge fiber-optic Internet and communication services to underserved communities. MetroNet’s 100% fiber optic network is different in that it is always directly connected to your home, guaranteed, and the speeds are symmetrical (meaning the same download and upload speeds) up to one Gigabit.
David Hall, principal at The Richards Group, said, “It is such a great opportunity to be working with a true pioneer in this new frontier of fiber-to-the-home connectivity at this inflection point in the industry. We are thrilled to be a MetroNet partner.”
MetroNet is the nation’s largest independently owned 100% fiber-optic company. Headquartered in Evansville, Indiana, the customer-focused company provides cutting-edge fiber-optic communication services, including high-speed fiber Internet, full-featured fiber phone, and fiber IPTV with a wide variety of programming. MetroNet started in 2005 with one fiber-optic network in Greencastle, Indiana, and has grown to serving and constructing networks in more than 120 communities across Indiana, Illinois, Iowa, Kentucky, Michigan, Minnesota, Ohio, Florida, North Carolina, Virginia, Texas, Wisconsin and Missouri. MetroNet is committed to bringing state-of-the-art telecommunication services to communities — services that are comparable or superior to those offered in large metropolitan areas. MetroNet has been named in the top 50 small and medium companies on Glassdoor and has been honored with a Glassdoor Employees’ Choice Award recognizing MetroNet among the Best Places to Work in 2020. MetroNet has been recognized by PC Mag as one of the Top 10 Fastest ISPs in North Central United States in 2020 and Top 10 ISPs with Best Gaming Quality Index in 2021. Broadband Now has recognized MetroNet among the Top 3 Fastest Internet Providers and Fastest Fiber Providers in the Nation in 2020, and #1 Fastest Mid-Sized Internet Provider in two states in 2020. In 2020, MetroNet was awarded the Energy Safe Digging Partner Award from Vectren. For more information, visit MetroNetinc.com.