There is a common misconception when people hear the words “Public Relations.” After hearing these words, some people think media relations, influencers, branding, event planning, reputation management, internal communications, and so much more. Needless to say, public relations is often misunderstood.
Simply put, public relations is how you communicate to your various audiences. It’s about maintaining relationships, relaying the right messages at the right time and knowing when to do so. The job of a public relations firm is to manage their partner’s reputation and increase the partner’s awareness and consideration, which in turn results in sales – by knowing when and how to communicate.
So, what are the tips we think every executive should know? We have compiled five tips that have been proven effective for TrizCom Public Relations’ partners:
PR is about building relationships – with your stakeholders, customers, employees, the media and just about everyone in between. As marketing guru, Seth Godin said, “People do not buy goods and services. They buy relations, stories and magic.” Don’t wait until you need someone to reach out – start your outreach long before your need arises. There is something to be said about being proactive, not reactive, in the world of public relations.
NEVER UNDERESTIMATE THE POWER OF A PRESS RELEASE
If we have heard it once, we have heard it a thousand times: press releases do not work anymore. At TrizCom PR, we adamantly disagree.
Press releases remain one of the most trusted forms of communication and remain an essential marketing tool for brands. A press release contains all the information your particular audience needs to know – whether it’s about a new product launch or crisis management. Press releases give brands the power to control their messages and share information quickly, concisely and efficiently.
MASTER-LEVEL COMMUNICATIONS SKILLS
From owned content to earned content to shared content to paid content, every executive must recognize the power of communications. Communication is the key to nearly every human interaction. The fundamentals of communication are knowing what you have to say, when to say it and how to back it up with proof.
KNOW YOUR KPIs
Your communications key performance indicators (KPIs) are how you measure your (and your teams) efforts. Everything you do in PR should be because of a KPI. Data-backed KPIs remove the guesswork. Think about it this way, if you don’t measure something, how do you know if improvements need to be made? Measure, measure, measure.
IT’S ALL ABOUT THE STORY
We like to say we have the best jobs in the world because all we do is tell a story with a beginning, middle and end – all day, every day. Storytelling allows us to inform, inspire and educate. Storytelling is a great way to establish, and continue to build, credibility. Not to mention, people retain stories much more than they retain any other antidote. Just as TrizCom PR’s tagline says, we believe everyone has a story. Let us help you tell yours.
At TrizCom PR, we are a team of ridiculously creative, savvy PR and communications professionals. We provide knowledgeable strategic counsel and tackle your communications challenges head-on, sometimes finding obscure paths to extraordinary solutions. We create and execute genuinely imaginative, custom communications ideas that build buzz, give your brand awareness a jolt and build relationships between you and your target audiences in today’s cluttered marketplace. We are scrappy, persistently resourceful and passionately competitive. We are empathetic, agile strategists who rely on data, research, due diligence and elbow grease to redefine what is possible.