Doritos Is Using TikTok Influencer AdamW to Find an Official ‘Flavor Confirmer’
Frito-Lay is launching another initiative of their “Forever on Another Level” campaign to find an official taste tester for its classic Doritos Nacho Cheese chips. The campaign nods to the lengthy history of the brand while pushing it into the future.
The job listing for its first-ever Flavor Confirmer was launched in a fun video featuring influencer AdamW who plays the interviewer in a mock situation, listing the rules and regulation of the challenge. The job, which pays $100 per day for one month, is to taste a chip per day to make sure its taste remains consistent.
Until Aug. 16, Doritos fans can apply for the role until August 16th and the top five applications will be shared via Doritos TikTok channel. The winner is to be crowned in early September.