Imaginuity® Continues Growth with New Appointments
Clockwise: Bethany Davidson, Chris Brown, Molly Brill and Jourdan Wilkerson
Imaginuity has made a handful of staff appointments in 2021 to accommodate its continued growth, including in Client Partnerships, Search Engine Optimization (SEO), and Digital Media. The agency’s team has expanded in the last year as it has developed one of the largest in-house media departments in the Southwest and added clients like Goosehead Insurance and ZYYAH.
“Today’s customer journey is incredibly complex, and we have taken the time these last several months to more deeply invest in having the specialized talent in-house to better integrate each of the steps in that journey into our service offering,” said Taylor Calise, Chief Executive Officer of Imaginuity. “This gives our clients direct access to the individuals that can help them both efficiently reach broader audiences and more effectively convert leads. Our staffing approach has been pivotal in delivering for the clients we’ve worked with for years as well as in winning those we’ve recently welcomed.”
Dave Newman was named Senior Account Director, Client Partnerships, joining Imaginuity after serving as vice President of Marketing for Cicis Enterprises, prior to which he was group account director at TracyLocke. Molly Brill was appointed Senior Director, Client Partnerships, bringing experience leading development and execution of brand, advertising, digital and creative strategies across industries, most notably leading digital marketing and advertising for Sonic Drive-In. New director of Client Partnerships Jourdan Wilkerson has provided digital services for Jiffy Lube, Coca- Cola, FedEx, Wendy’s, T-Mobile, PrimeLending, and Toyota, among others.
Chris Brown, recently named Director of SEO, previously served as the Senior Director of Digital Marketing with Wpromote, where he led the hospitality and travel practice for the digital agency.
In Digital Media, Imaginuity appointed Bethany Davidson Group Media Director, who joins the agency after serving as the Director of Digital Marketing of BJ’s Wholesale Club, overseeing owned, paid and earned media with an emphasis on integrating and defining the customer journey by creating holistic digital experiences.
Blending imaginative thinking and innovative technology, Imaginuity is an award-winning and nationally ranked agency that delivers the transformative results clients deserve.
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes and activates data to drive more efficient conversions throughout the customer journey. Headquartered in Dallas, Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.