Dallas Mavericks Partner with Hennessy to Launch “Back to Business” Campaign
In partnership with Hennessy and the Never Stop Never Settle Society, the Dallas Mavericks are highlighting one local Black-owned business a week, for six weeks, through the “Back to Business” campaign. In cooperation with the Dallas Black Chamber of Commerce, the first and oldest operating Black chamber in the nation, this digital campaign identifies local minority owned businesses and organizations in North Texas that have distinguished themselves in amplifying diversity and inclusion in the community.
“Hennessy has a long-standing commitment to Black communities and an ongoing mission to champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, Senior Vice President, Hennessy US. “Through the Never Stop Never Settle Society, and our work with like-minded partners, we aim to expand on that legacy in the most impactful and meaningful ways by providing access to capital and resources to those demonstrating the ability to reshape Black communities through social impact.”
The following six businesses will be featured in this campaign on mavs.com:
- The Dallas Weekly
- Soiree Coffee Bar
- Pan-African Connection
- Russell Glen
- Maker’s Gym
The program is part of the Mavs Take ACTION! plan to support local minority-owned businesses. The Dallas Mavericks launched the Mavs Take ACTION! plan last year to address racial inequities and disparities, promote social justice and drive sustainable change in Dallas/Fort Worth.
“At the Mavs, we know this year has been hard for all local businesses, but disproportionally so for minority-owned businesses,” said Katie Edwards, Senior Vice President of External Affairs, Dallas Mavericks. “Over the last year, the Mavericks have invested in programs to help these businesses rebuild and rebound, and we’re looking forward to spotlighting their stories.”
Standing strong in the belief that every voice matters, and everybody belongs, the plan engages partners on more than 40 key initiatives across six systems including Education, Employment, Child Welfare, Criminal Justice, Public Policy and Healthcare. To read more about the Mavs Take ACTION! plan, visit mavs.com/mavstakeaction.
This campaign began on May 6 and will continue through the beginning of June. To read more about these black-owned businesses, visit mavs.com/backtobusiness.
ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
ABOUT HENNESSY: The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international