Richards Creates New Orkin Spots | “Service is So Good”
“Service So Good” is a national pest control campaign based on the insight that Orkin technicians are so good at protecting the joy of home that their service never goes unnoticed – by anyone.
We employed an offbeat cast of characters ranging from a German-accented German Shepherd to a couple of pool float divas to a children’s mobile made up of three handcrafted sheep and a crescent moon to tell our story. We learn through their inspired dialogue, delivered on location by some fantastic voiceover talent and enhanced with the wizardry of visual effects, how this eclectic cast views and reveres our Orkin techs, whose acute attention to detail isn’t lost on anyone within sight of their service.
David Morring, GCD at Richards, shared this on LinkedIn, “New Orkin campaign broke this week. As always, our great clients, Kevin Smith and Cam Glover, allow and inspire great work. Big kudos to Arthur Stewart and Chad Berry, art director and writer, respectively. David Rucker and Michael Kanter were producers extraordinaire. Jessica Walker provided the great Brand Management and Corey Green with Brand Planning. And muchos thanks to Harold Einstein and Dummy Films, Sean Lagrange and Arcade Editorial, and The Mill. Sorry, just watched the Oscars and had to get everyone in, including Tim Tone.”
Clients: Kevin Smith, Cam Glover
Director: Harold Einstein, Dummy Films
Line Producer: Michael Kanter
Editor: Sean Lagrange, Arcade Editorial
Creative Directors: David Morring, Tim Tone
Agency Producer: David Rucker
Writer: Chad Berry
Art Director: Arthur Stewart
Account Director: Jessica Walker
VFX: The Mill
The campaign will run across both national broadcast and digital video.