Is it Holiday Time Yet? Michaels Partners with Pinterest | Creates 360-Degree Shopping Experience
Each virtual room includes do-it-yourself projects and shoppable products with DIY gift boxes, gift wrapping and holiday wreaths, and decorative products including advent calendars, ornaments and Santas.
The virtual rooms enable Michaels’ customers to feel confident about holiday shopping without actually going to physical locations during the pandemic.
*Quote from Adweek article.