Launch Agency Rebrands Evergreen Power Solutions with Super Hero “Bolt”
Launch partnered with Evergreen Power Solutions in early 2020 to give their brand a fresh look that really packs a punch. This rebranding began with research to uncover insights and inform strategy and positioning. The plan elements include everything from ongoing a sleeker, modernized logo, social content, digital creative, direct mail, refined CRM, and an engaging website (rolling out in phases) designed to generate leads and add new members to the Evergreen business.
And one of the featured creative elements is a video (see below) created with the help of Threaded Pictures. Evergreen Power Solutions has always led the fight for your right to electricity at a fair price, and now, there’s a new “super hero” in town to help. Meet Bolt, whose sole mission is to bring #TruthJusticeSavings. Big Power has met its match!
Creative: Dean Oram, Alex Slotkin
Account service: Macy Barbee, Zach Deutsch