CUT’s Russell Smith Mixes Sound Design for Richards Group Motel 6 Multi-Spot London International Award Win

Written by Vicki Young

Russell Smith, works on The Richards Group LIA Award winning Motel 6 campaign

November 4th, London International Awards, one of the world’s most prestigious Global award shows, announced its winners in the Advertising, Design, Digital, Technology, Health & Pharma, Radio and Branded Entertainment.

Created for creatives, LIA has the highest caliber of jurors in all disciplines. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and the winners announced.

“We are so excited to announce The Richards Group, Dallas was named Regional Independent Agency of the Year for North America. Winning six Statues and one Finalist for Motel 6. Our charlieuniformtango team is proud to say we worked with The Richards Group on their wins,” said Lola Lott, charlieuniformtango principal/CEO.

Regional of the Year Awards are awarded to the highest-ranking company and/or network based on a total calculation of points attained from all winning entries within their region regardless of Entering Company.

The United States is the most awarded country at LIA 2019, winning a total of 187 coveted LIA statues and 55 Finalists – 8 Grand LIAs, 67 Gold, 55 Silver and 57 Bronze.

The Richards Group wins:
Listen to below spots…

• Silver – Radio & Audio – Campaign for Motel 6 titled “Batteries”, “Escape Room”, “Uncluttered”
• Silver – Radio & Audio – Script Writing for Motel 6 titled “Escape Room”
• Silver – Radio & Audio – Travel for Motel 6 titled “Escape Room”
• Silver – Radio & Audio – Travel for Motel 6 titled “Uncluttered”
• Bronze – Radio & Audio – Script Writing for Motel 6 titled “Uncluttered”
• Bronze – Radio & Audio – Travel for Motel 6 titled “Batteries”
• Finalist – Radio & Audio – Travel for Motel 6 titled “Influencers”

“Our applause and congratulations to The Richards Group for their wonderful achievement. They have a special knack for creating Radio ads that consistently impress the juries,” said Barbara Levy, President of LIA.

In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
The Richards Group credits:
Producer: Sheri Cartwright
Creatives: Chris Smith, Stuart Hill, Wendy Mayes
Music: Tom Faulkner (1985)

charlieuniformtango credits:
Audio Engineer: Russell Smith
Producers: Mary Alice Butler and Marlee Cutbirth

To view all the Winners and Finalists with media and full creative credits, visit

About London International Awards
(LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.
About charlieuniformtango
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. The company directs, produces, shoots, edits, scores, mixes, animates, designs, and provides color services, FX, and finishing for commercials, short films, documentaries, music videos, and digital content for clients worldwide. Headquarters in Dallas, Texas with a full-service studio in Austin.

About the author

Vicki Young

The Young Company is a proven marketing communications resource offering effective and award-winning advertising, graphic design, branding, and public relations.
Based in Dallas, Texas, the company serves local, national, and international clients.