Director Post-production

charlieuniformtango Completes Campaign for CRAVE Pet Food

Written by Vicki Young

Lola Lott, charlieuniformtango Principal/CEO, announced charlieuniformtango has completed a new campaign for CRAVE pet food out of BBDO San Francisco. Director Randal Ford’s outstanding abilities to work with animals is showcased in the work for the protein-rich pet food.

In “Vegan” the spot stresses that vegan pets are not a thing and to satisfy your pet’s nature with a diet rich in animal proteins – not soy or grains. “Hunters” urges viewers to respect the animal nature of their pets saying they are born hunters, not gatherers.

“Randal has an uncanny ability when working with animals to capture their full attention, and his attention to the details of the animal such as eyes, muscles, and claws make these spots beautiful and sexy,” said Lola Lott.

“I really enjoy working with animals,” said director Randal Ford. “I feel a connection and I like to show their individual personalities through close-ups, eye contact, and interaction. Our team really enjoyed working with BBDO and CRAVE on this campaign and getting a chance to work with some wonderful pets.”

See “Hunters” and “Vegan” here:

Client: Crave “Hunters”, “Vegan”
Mars Petcare:
Brand Manager (US): Mark Fannin
Portfolio Marketing Director: (Europe): Jo Ladbrook
Global Natural Portfolio Business Director: Olga Chetverikova
Associate Brand Manager (US): Jackie Locke
Brand Manager (Europe): Fran Etherington

Agency: BBDO San Francisco
Chief Creative Officer: Matt Miller
Senior Art Director: Joshua Eithun
Senior Copywriter: Aarron Gough
Executive Producer: Spesh
VP, Senior Account Director: James Campbell
Account Supervisor: Marissa Osowsky
Director of Business Affairs: Jackie Djanikian

charlieuniformtango credits:
Director: Randal Ford
Executive Producer: Jeff Elmore
DP: David Wilson
Line Producer: Sevier Crespo
Executive Producer (Post): Keith Munley
Online Artist: Artie Peña
GFX/3D Artists: Tony Wann, Connor Adams, Julia Bacak
Editor: Evan Linton
Assistant Editor: Katie Allison
Audio Engineer: Nick Patronella

About charlieuniformtango
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. The company directs, produces, shoots, edits, scores, mixes, animates, designs, and provides color services, FX, and finishing for commercials, short films, documentaries, music videos, and digital content for clients worldwide. Headquarters in Dallas, Texas with a full-service studio in Austin.

About the author

Vicki Young

The Young Company is a proven marketing communications resource offering effective and award-winning advertising, graphic design, branding, and public relations.
Based in Dallas, Texas, the company serves local, national, and international clients.