CRM Crafts “You Go, Bob! for Revision Optics
A View Into The Future
November 10, 2015
Las Colinas, TX:
Revision Optics, the innovative eye care optics company based in Lake Forest , California, called in CRM Studios, Las Colinas, to create a new two and a half minute Internet marketing commercial for the new RAINDROP Near Vision Inlay.
Looking to introduce this new product to both the patients, as well as the eye care community, the Raindrop Near Vision Inlay is a small lens inserted in front of the cornea for cataract patients who have some difficulties seeing near distances after their cataract surgeries. This lens solves that problem known as presbyopia.
“You Go, Bob!” features Bob, a new cataract patient, who is celebrating his new found vision and exciting vibrant colors by taking up a new hobby–painting. When Bob attempts to use his new vision, he finds the distances don’t allow for him to see objects that are near to him. He’s lucky enough to hear about the new Raindrop just in time to show his class his new artwork at the end of the semester, which is…not as good as his new, improved vision. But Bob’s still happy because he can now have a new life with the Rainbow Near Vision Inlay from Revision Optics.
Shot on CRM’s RedCam, directed by CRM’s lead director, Steve Dunning, who not only shot the long form spot, but rough cut it as well in Premier, finished out by CRM’s Senior Editor, Brian Hockenbury. Tom Kirkhart produced.
CRM Studios is one of the largest production / post-production broadcast companies in the Southwest. Contact Tom Kirkhart for more information.