Christensen and Hollenbeck Chat Behind-the-Scenes Info
The Richards Group has been The Home Depot‘s agency of record since 1993, partnering with them as their stores have expanded to number over two-thousand worldwide. They have become the largest home improvement retailer in the United States, ahead of rival Lowe’s. In 2008 Richards re-positioned the brand to address the downturn in the economy and summed it up in the theme line “More saving. More doing. That’s the power of The Home Depot.” It proved to be instrumental in increasing market share and is still in use today.
Patty Harrison with AdChat DFW interviewed Greg Christensen and Rob Hollenbeck, two top creatives who work on the Home Depot account. We asked them how they manage the production churn, how they keep the branding intact for all platforms and to share their favorite piece of creative. They were most gracious to do so and we hope you enjoy the result.