The University of Texas Stan Richards School of Advertising & Public Relations, housed in the Moody College of Communication and ranked by Campus Explorer as the top undergraduate advertising program in the U.S., is spearheading an initiative to bring real-world lessons from some of the field’s biggest names directly to classrooms – for the first time marrying industry and academia in an effort to better prepare future leaders exploring an ever-changing marketing world.
Adding a rich and relevant dimension to the classroom curriculum, “Stan Talks“ is a new online video series launching in time for the fall 2018 semester. The library is dedicated to sharing critical lessons from luminaries and subject matter experts from brands, agencies, media shops, public relations firms and specialists across the marketing spectrum.
Inspired by Richards Group founder Stan Richards, and modeled after the critically acclaimed Ted Talks lecture series, Stan Talks includes three- to five-minute video lessons from some of the most accomplished and legendary figures in the world of advertising and public relations.
“The simple idea of collaboration between academia and industry leaders has the power to foster talent, equip students to make a mark in our business, and produce the future leaders who will continue to drive significant change in the way we build strong, enduring brands,” said Richards, founder and principal creative director of The Richards Group. “I am thrilled with the chance to bring the experience and insights of our industry’s most knowledgeable leaders into the classroom, and by the generous response from those we’ve reached out to for video submissions. Everyone we have asked has immediately embraced the opportunity to participate in Stan Talks.”
Spanning a wide range of topics and categories, Stan Talks will live online at www.youtube.com/stantalks and will initially include lessons such as:
- “Building the Peaceable Kingdom,” Stan Richards, founder and principal creative director, The Richards Group
- “Making the Work Better,” Lee Clow, chairman and global director, TBWA\Worldwide
- “Developing Strategic Advertising Insights,” Carol H. Williams, founder and owner, Carol H. Williams Advertising
- “Why Ethics?” Wally Snyder, executive director, Institute for Advertising Ethics
- “Advertising Today,” Keith Reinhard, chairman emeritus, DDB Worldwide
- “Artificial Intelligence,” Jamie Turner, CEO, 60 Second Marketer
- “21st Century Account Planning,” Jon Steel, global planning director, WPP Group
- “Right of Publicity,” Stu Friedel, partner, Davis & Gilbert LLP
- “Change, Grow, or Die,” Laura Desmond, founder, Eagle Vista Partners; former CEO, Starcom Mediavest Group
- “Crisis Communications in the Digital Age,” Jeff Hunt, founding partner, PulsePoint Group/ICF
“We’re building a legacy library of some of the greatest thinking in the world of advertising, available free online to students and faculty not only at the University of Texas but across the country,” said Dr. John Murphy, originator of the Stan Talks series and professor emeritus at the University of Texas Stan Richards School of Advertising & Public Relations. “We want to stimulate students with insights from the best and brightest in our industry, which is why we’re thrilled to be able to help prepare the industry’s next generation of leaders with lessons from those who have come before them.”
About the Moody College of Communication Stan Richards School of Advertising & Public Relations at the University of Texas at Austin
The Stan Richards School, named to honor Advertising Hall of Fame member and agency founder Stan Richards, emphasizes the study of both the theory and practice of brand communication. As the top undergraduate advertising program in the U.S., the Stan Richards School focuses on developing each student’s creative skills and strategic thinking abilities necessary to achieve positive outcomes in a variety of contexts. The Stan Richards School offers highly rated programs for students interested in advertising and/or PR at the undergraduate, master’s and Ph.D. levels. More information can be found at advertising.utexas.edu.
About The Richards Group
The Richards Group, located in Dallas, is the largest independent brand-building shop in the nation. Clients include the brands of Cardinal Health, Dr Pepper Snapple Group, GameStop, The Home Depot, Motel 6, Orkin, Ram Trucks, The Salvation Army, Sub-Zero, Wolf and many others. Total billings for the agency were $1.418 billion in 2017. The Richards Group can be found at richards.com or on Twitter @RichardsGroup.