Guest Speakers Michael Guillory, Amy Pratt, Tracie McKnight, George Lynch and Doug Fidler
On Wednesday, June 8th, Skyline Sector 5, an experiential marketing firm that specializes in the design and build of branded environments, will host Let’s Chat Experience, a luncheon that will discuss the topic of experiential marketing and how to use events, activations and technology to engage target audiences and deliver tangible results. The public is invited to attend this free event that will take place in the Sector 5 showroom at 525 113th Street, Arlington, TX 76011 from 11 a.m. – 1:30 p.m.
Let’s Chat Experience will feature a panel of guest speakers including, Michael Guillory, Worldwide Corporate Brand Communications leader of Texas Instruments; Tracie McKnight, Strategic Channel Marketing Manager of the automotive division at Gates; George Lynch, Principal at Lynch|Modern and CEO of Traffick911; Amy Pratt, Vice President of Legends Events and Tours; and Doug Fidler, Chief Creative Office at Sector 5 Digital. During the luncheon, each of the panelists will give a keynote presentation and then participate in a group Q&A session moderated by John Mitchell, Sector 5’s Director of Sales & Marketing. Sector 5 Digital, a digital production agency, will also offer event attendees the opportunity to demo Vive, an immersive, room-scale virtual reality technology from 11 – 11:30 a.m. and 1:30 – 2 p.m.
“Now more than ever, people crave real, meaningful experiences that wake up their senses and give them another great story to tell,” said Jeff Meisner, CEO of Sector 5. “What we’ve discovered is that when businesses leverage the power of an experience, they grasp the opportunity to connect with customers on a personal level and turn consumers into a community of brand advocates.”
The guest speakers will cover a variety of topics under the realm of experiential marketing. Lynch will kick-off the keynote session with a presentation on the foundation of experiential marketing: a well-defined brand. Next, Guillory will discuss strategies for driving audience segmentation at major events and trade shows to get improved results that can be measured and replicated. McKnight will take a closer look at how to make meaningful connections with target audiences by drawing parallels between speed dating and event relationship building. Pratt will draw from her experience managing events and tours at Legends properties in the US and UK and share the different components that contribute to creating successful experiences. Finally, Fidler will end the keynote session with a presentation exploring the impact of technology on experiential marketing, specifically virtual reality.
“We’ve got a panel of great speakers lined up for Let’s Chat Experience,” Meisner said. “We’re excited to hear from each of them as well as engage with other members of the business community to further explore the topic of experiential marketing.”
For more information and to RSVP for Let’s Chat Experience, visit www.lets-chat-experience2016.eventbrite.com.
About Skyline Sector 5 Since 2001, Skyline Sector 5 has been dedicated to building purposeful experiences for its clients, crew and community. These experiences can take place anywhere, but they typically happen at exhibitions, activations, retail environments and events with the goal of captivating imaginations and forging real connections between brands and consumers. Sector 5 offers portable, modular and custom-made spaces that are backed by the company’s consultative process and over 15 years experience in the event marketing industry. In addition, Sector 5 provides in-house design, event management and installation and dismantle services as well as premier rental spaces to meet all of its clients’ needs. As the recipient of numerous design and corporate awards, Sector 5 is consistently recognized as one of the top event marketing companies in Texas and across the worldwide Skyline network.
For more information, drop by skylinesector5.com or visit Sector 5 on Facebook, LinkedIn, Twitter, YouTube and Instagram.