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Sunday 22 July 2018
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Noonday’s Ben Hoffman Takes to the Streets. Directs Real People for Four Corners Brewing Co.

Noonday’s Ben Hoffman Takes to the Streets. Directs Real People for Four Corners Brewing Co.

Honest Performance but Talent Drank the Props

Ben Hoffman, directing for Noonday Pictures, met with Four Corners Brewery over a beer. One of their beers, to be exact. El Chingon is a small-batch IPA brewed in Oak Cliff, Texas, an eclectic, down-to-earth Dallas neighborhood.

Shooting on location in environments with as much personality as the ‘talent’, Hoffman – supported with a small, highly mobile crew including DP Mark Fisher – easily covered 20 setups in 2 short days.

“Using real people can be a challenge but the reward in this case is authenticity. Four Corners is all about an authentic connection to the neighborhood where the brewery ‘grew up.’ Real folks in their own shops created honest performances…however, they drank the props.” – Ben Hoffman

Watch the spot…

 



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What defines Noonday is the ability to employ equal parts creativity, technology and sweat equity into continuously perfecting their craft. Our people are dreamers, thinkers, innovators, collaborators and problem solvers. And they bring every weapon in their arsenal to the table to ensure a final product that’s impossible to resist. Whoever said size doesn't matter hasn't visited Noonday Pictures. This 10,000 square-foot facility is equipped with two stages, two commercial kitchens, two motion control rigs, Mobot™ and the client area alone dwarfs most East Coast studios.