NoondayPlus Creates Bold New Food Shoot Art Direction for Texas Dairy Queen
Red Spoon, in-house agency for Texas Dairy Queen, was tasked to make the DQ brand assets more “ownable” in the quick-service category. To create a unique look, they turned to NoondayPlus, the directorial team division of Noonday Pictures. Taking a cue from the distinctive red logo, ML Nelson – through extensive testing – presented a bold art direction environment that complemented TDQ’s unique Texas Country food menu.
As an added Plus to the look, director Ben Hoffman shot on multiple sets over three days producing scene after scene of drool-worthy cinematography while MOBOT™ inventor/builder and director Michael O captured “can’t be done any other way” in-camera high-speed action.
“Our competition said the footage that NoondayPlus produced for us is the best-looking food in the category.”
— Greg Regian, CMO, Red Spoon