Friday 22 June 2018
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Noonday Showcases New Look for DQ Beltbuster™ – Watch Montage

Noonday Showcases New Look for DQ Beltbuster™ – Watch Montage

NoondayPlus Creates Bold New Food Shoot Art Direction for Texas Dairy Queen

Red Spoon, in-house agency for Texas Dairy Queen, was tasked to make the DQ brand assets more “ownable” in the quick-service category. To create a unique look, they turned to NoondayPlus, the directorial team division of Noonday Pictures. Taking a cue from the distinctive red logo, ML Nelson – through extensive testing – presented a bold art direction environment that complemented TDQ’s unique Texas Country food menu.

As an added Plus to the look, director Ben Hoffman shot on multiple sets over three days producing scene after scene of drool-worthy cinematography while MOBOT™ inventor/builder and director Michael O captured “can’t be done any other way” in-camera high-speed action.

“Our competition said the footage that NoondayPlus produced for us is the best-looking food in the category.”

— Greg Regian, CMO, Red Spoon

Watch Montage…


What defines Noonday is the ability to employ equal parts creativity, technology and sweat equity into continuously perfecting their craft. Our people are dreamers, thinkers, innovators, collaborators and problem solvers. And they bring every weapon in their arsenal to the table to ensure a final product that’s impossible to resist. Whoever said size doesn't matter hasn't visited Noonday Pictures. This 10,000 square-foot facility is equipped with two stages, two commercial kitchens, two motion control rigs, Mobot™ and the client area alone dwarfs most East Coast studios.