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Saturday 23 June 2018
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Michael O’s “Mobot” Does It Again – Fabulous Footage for Buffalo Wild Wings

Michael O’s “Mobot” Does It Again – Fabulous Footage for Buffalo Wild Wings

For this promotional spot for Buffalo Wild Wings, Michael O with Noonday Pictures, took simple bottle shots and spiced them up using “Mobot”. Rotating bottles with fire licking the lid required two separate custom rigs to create the unique effect. Then he built another one to shoot three separate streams of sauce 3/1000th of a second apart. All shots were captured using Michael O’s creation, Mobot, an industrial robot that can be programmed with specific X-Y-Z-axis to move at lighting speeds and capture movement in a way never before possible. Read more about Mobot.

Watch spot

 



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What defines Noonday is the ability to employ equal parts creativity, technology and sweat equity into continuously perfecting their craft. Our people are dreamers, thinkers, innovators, collaborators and problem solvers. And they bring every weapon in their arsenal to the table to ensure a final product that’s impossible to resist. Whoever said size doesn't matter hasn't visited Noonday Pictures. This 10,000 square-foot facility is equipped with two stages, two commercial kitchens, two motion control rigs, Mobot™ and the client area alone dwarfs most East Coast studios.