For this promotional spot for Buffalo Wild Wings, Michael O with Noonday Pictures, took simple bottle shots and spiced them up using “Mobot”. Rotating bottles with fire licking the lid required two separate custom rigs to create the unique effect. Then he built another one to shoot three separate streams of sauce 3/1000th of a second apart. All shots were captured using Michael O’s creation, Mobot, an industrial robot that can be programmed with specific X-Y-Z-axis to move at lighting speeds and capture movement in a way never before possible. Read more about Mobot.