Cuban Says HyperX will be Valuable Gaming Partner for Esport Events
HyperX®, the gaming division of Kingston® Technology Company, Inc., announced its first NBA 2K team sponsorship, becoming the official gaming headset partner of the future Dallas NBA 2K League team and the Dallas Mavericks. HyperX will participate with the Dallas Mavericks at NBA home games with in-arena activities including digital signage, giveaways and concourse activities. The Dallas esports team is the first professional NBA 2K League team to partner with HyperX, and will announce the team’s identity with other NBA 2K teams later this winter. With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX has taken the lead in the gaming market to co-develop activities with the Mavericks in and around traditional sports and esports gaming at the American Airlines Center.
“We see the NBA 2K League as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” said Mark Cuban, owner of the Dallas Mavericks and the Dallas NBA 2K League team. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”
The Dallas 2K League team will participate in a range of activities with HyperX, including branding on NBA 2K team jerseys, social activations, testimonials and appearances at events, conventions, product launches and custom video activities. HyperX and the team will share social media activities including live streaming, product giveaways and other promotional activities. As part of their daily activities, the team will be using HyperX gaming headsets, including the new Cloud Alpha gaming headset, to practice for major tournaments and enjoy their favorite music, movies and more.
“HyperX is pleased and excited to partner with the Dallas Mavericks and their esports team,” said Mark Leathem, general manager of HyperX peripherals. “The HyperX tagline is We’re All Gamers, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. If you are a gamer or a professional athlete, you are part of the HyperX family.”
The first HyperX concourse activation happened Saturday, Dec. 2, during the Star Wars Day game between the Dallas Mavericks and the Los Angeles Clippers at American Airlines Center in Dallas, Texas. NBA fans had the opportunity to try out HyperX gear and play NBA 2K18 or Battlefront II games while using HyperX gaming headsets. The photographer for these pictures is Roman Pena with the Dallas Mavericks.
“We’re confident in the huge crossover potential of NBA and gaming fans,” said Dustin Illingworth, HyperX influencer marketing manager. “Our partnership with the Dallas Mavericks will help us deliver the HyperX story to a massive new audience with in-arena inventory, activations, and compelling social and digital offerings.”
HyperX was born from Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.