Kim Dawson Agency kid Kadar Price stars alongside the NBA’s Russell Westbrook in this national Nike AJXXX spot, entitled “Make Space.”
Spaceship for sneakers is the main idea. The new Air Jordan XXX shoes are on Westbrook feet as he walks through the crowds. Price pops one hype line after another, presumably personifying what is going on in Westbrook’s mind as he psyches himself up before a game.
Created by Wieden + Kennedy New York, the spot is directed toward fans and is full of game lingo. The shots cut from Westbrook walking through the stadium tunnel back to Price who slam dunks the character’s delivery.
Watch the spot below…