The Dallas Zoo, recognized as the largest zoological experience in Texas, has named local advertising agency, Johnson & Sekin, as their Agency of Record. After a formal review including many of Dallas’ top agencies, the up and coming agency won out. Initial work for the zoo will be revealed in November featuring their new holiday tradition, Dallas Zoo Lights presented by Reliant. The 2018 creative campaign will elevate the zoo to be a must-see attraction for Dallas and will showcase the zoo’s dedication to conservation, animal care and education about the zoo.
Kari Streiber, Senior Director of Marketing and Communication for The Dallas Zoo, stated, “We’re excited to be working with Johnson & Sekin to reach new audiences and remind everyone in DFW about the amazing work being done at the Dallas Zoo. Their strategic thinking and creative passion for the zoo was evident and resonated with our team as we look to build on the success of this past year, which saw our 8th straight year of record setting attendance.”
Chris Sekin, Managing Partner and ECD at Johnson & Sekin, added, “We’re tremendously excited to work on an iconic Dallas landmark like the Dallas Zoo. Being from Dallas, the zoo has been an integral part of our lives for decades and a memorable source of education and entertainment for kids young and old.”