Search
Tuesday 14 August 2018
  • :
  • :

Greyhound’s Influencer Marketing Fuels Passions for Affordable, Comfortable Travel

Greyhound’s Influencer Marketing Fuels Passions for Affordable, Comfortable Travel

“Afford to Explore” Program Combines Influencers, Partners and Authenticity

For Greyhound Lines, influencer marketing is more than just sending people on buses – it’s fueling people’s passions and making sure everyone knows how affordable travel can be.

After kicking off the Afford To Explore program in 2016 the iconic bus company has worked with influencers who have done everything from making music out of found sounds on a Greyhound bus to hosting a vegan chef’s book tour across America. Millions of views later, Greyhound is just getting started.

The secret sauce for this program? A mix of great influencer partners and authenticity. The brand doesn’t seek out someone to make an ad; they seek out partners eager to work with the brand and asks them what they’d like to do and how Greyhound can help.

Lauren Toyota wanted to travel across America to meet her fans as she launched her first cookbook. Scott DW wanted to add another chapter to his High School Dance Battle series. Michelle Khare wanted to learn to ski like a pro. Travel vloggers like Damon and Jo, Hey Nadine and Oneika the Traveller all inspire their fans to see more of the world. The list goes on.

Greyhound’s customers’ passions vary, so therefore the content creators the brand works with should too. Greyhound wanted to make sure they work with influencers as diverse as their customers, but no matter why these influencers were traveling, the message of comfortably traveling on a budget remained at the heart of it all – just like when Greyhound customers hit the road.

Check out the playlist on YouTube here: With Greyhound you can #AffordToExplore



identicon

Greyhound’s iconic brand is synonymous with affordable long distance travel in North America and a unique national network. Founded in 1914, Greyhound Lines, Inc. is the largest provider of intercity bus transportation, serving more than 3,800 destinations across North America with a modern, environmentally friendly fleet. It has become an American icon, providing safe, enjoyable and affordable travel to nearly 18 million passengers each year in the United States and Canada. The Greyhound running dog is one of the most-recognized brands in the world. While Greyhound is well known for its regularly scheduled passenger service, the company also provides a number of other services for its customers. Greyhound Package Express service offers value-priced same-day and early-next-day package delivery to thousands of destinations in North America. And the company also offers charter packages for businesses, conventions, schools and other groups at competitive rates.