“Afford to Explore” Program Combines Influencers, Partners and Authenticity
For Greyhound Lines, influencer marketing is more than just sending people on buses – it’s fueling people’s passions and making sure everyone knows how affordable travel can be.
After kicking off the Afford To Explore program in 2016 the iconic bus company has worked with influencers who have done everything from making music out of found sounds on a Greyhound bus to hosting a vegan chef’s book tour across America. Millions of views later, Greyhound is just getting started.
The secret sauce for this program? A mix of great influencer partners and authenticity. The brand doesn’t seek out someone to make an ad; they seek out partners eager to work with the brand and asks them what they’d like to do and how Greyhound can help.
Lauren Toyota wanted to travel across America to meet her fans as she launched her first cookbook. Scott DW wanted to add another chapter to his High School Dance Battle series. Michelle Khare wanted to learn to ski like a pro. Travel vloggers like Damon and Jo, Hey Nadine and Oneika the Traveller all inspire their fans to see more of the world. The list goes on.
Greyhound’s customers’ passions vary, so therefore the content creators the brand works with should too. Greyhound wanted to make sure they work with influencers as diverse as their customers, but no matter why these influencers were traveling, the message of comfortably traveling on a budget remained at the heart of it all – just like when Greyhound customers hit the road.
Check out the playlist on YouTube here: With Greyhound you can #AffordToExplore