The Dallas advertising community always eagerly anticipates AAF Dallas’s announcement of the yearly ADDYs theme. It’s always different from the year before with a fun bent conceived by the ad agency spearheading the event.
This year the agency in charge is Richards Lerma, a next generation multi-cultural agency, and an adjunct to The Richards Group and the theme is “Locally Grown.”
Jodi James, the Chair for the 2019 event stated, “One of AAF’s main goals is to put Dallas on the map in the world of advertising. There are just so many good agencies here and so many good corporations putting out wonderful creative. And there is a solid creative production community…a lot of really wonderful creativity happens here and is continuing to grow in the artist community. So, we felt the concept, “Locally Grown Exporters of Creativity” was just a great fit that kind of nodded to our goal and the progression from the local ADDY competition to the district competition, to the national competition. Being able to take that theme all the way to nationals would be something that reinforces AAF’s goal to put Dallas on the map when compared to the other larger markets like New York, Chicago and LA. Dallas, we’re right there. That’s the reason we chose the locally grown concept from our wonderful partners at Richards Lerma.”
Rodrigo Maycotte, Head of Art for Richards Lerma added, “In regards to this year’s theme, “Locally Grown,” we were inspired by AAF Dallas and their continuing efforts to bring the Dallas creative industry into the national spotlight. With the amount of new businesses and corporate headquarters calling DFW home, we have the unique opportunity to help these brands through creative work that can make ripples nationwide. There are tons of talented, creative people in our city, and there is a constant output of solid, creative work that most people don’t realize is happening in our own backyard. That’s why “Locally Grown” seemed like a natural fit for this year’s theme. We like it because it not only highlights the high-level local creative talent we have, but it also instills a sense of pride to be a member of the local DFW creative community. We hope that this sense of “Locally Grown” pride stays ingrained in our local creative community for years to come, even after this year’s ADDYs have come and gone.”
Join AAF Dallas in kicking off the ADDYs season at The Locally Grown Launch Party!
Where: British Beverage Company
2800 Routh Street
Dallas, TX 75201
Times: 5:30 – 8:30
