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Monday 21 August 2017
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Posts by: Connie Glover

Why Now, Not Then? McDonalds, Kraft and Walmart’s “Now” Begs Questions of Past

“No additives and no preservatives!” “Made in the USA!” “Only natural ingredients!” We’re all familiar with advertising...

Cause Related Marketing – Dos and Don’ts

Doing Well by Doing Good Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a...

jcpenney

Is J.C. Penney Suffering an Identity Crisis?

Ultra-Hip Approach Did Not Consider the Customer J.C. Penney Co. is suffering an identity crisis, and one that began before the disastrous...

The 3 Cs of Personal Branding – Part 2

Watch Connie’s video explaining personal branding best practices. In Part 1 of this series we addressed the importance of developing...

Three Cs of Personal Branding–Part 1

You are a brand. As a professional, an individual, it may be difficult to imagine yourself as a brand; you’re used thinking of brands as...

The Donald, Does Brash and Bold ‘Trump’ Political Consciousness?

Love him or hate him, there are a few things that Donald Trump is accomplishing with his approach to his presidential campaign: 1. People...