Apollo Films team member, Claude Locke, answered the challenge of The Communications Group and their client, Better Beginnings, a state agency tasked with rating early childhood development centers. From one ten hour shoot day with 20 young actors under the age of five, came two 30-second broadcast TV spots and twelve 15-second social media content clips.
The campaign, developed by The Communications Group creative team, focused on key learning areas expected to be present in each learning center. Here’s a behind the scenes look at the shoot.
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Agency: The Communications Group
Client: Better Beginnings
Producer/Director: Claude Locke
Director of Photography: Billy Velten
Editor: Eric Foster
Colorist: Steve Franco