Multicultural DFW Agency WALO Wins at National for Jarritos
Companies and individuals who have demonstrated an unwavering commitment to inclusion in 2016 with dynamic and impactful creative campaigns, organizational initiatives and media content will be recognized at the American Advertising Federation’s (AAF) 2017 Mosaic Awards.
Now in its 16th year, the Mosaic Awards supports the vision of a diverse and inclusive advertising, marketing and media industry. An extension of the AAF’s commitment to diversity and inclusion, the Mosaic Awards promotes and honors those who have produced thought-provoking and innovative work, as well as improved visibility for multicultural communities in media and added corporate initiatives that promote inclusion in the workplace. This year’s panel of judges included executives from Burrell Communications, CAA, Droga5, FCB, Foston International, fluent360, GSD&M, Kastner & Partners, Leo Burnett, Omnicom Group, TBWA, and Walt Disney Imagineering.
“Being able to gather an exceptional group of judges to select this year’s honorees was a great honor for the Mosaic Center,” said Danielle Austen, Chair of the AAF’s Mosaic Center and CEO of fluent360. “This year’s inductees are truly leading change in our industry and making an impact on how advertising relates to its ever-changing audience.”
The AAF will honor the following campaigns, industry leaders and programs at the 2017 Mosaic Awards on June 7:
2017 Mosaic Awards Winners
Multicultural Talent in Advertising
Agency: WALO
Campaign: “The Journey”
Client: Jarritos
Multicultural Advertising Campaign
Agency: Alma DDB
Campaign: “RMCH/Hacer Scholarship Program”
Client: McDonald’s
Multicultural Students Program
Agency: 72andSunny
Program: Expanding Access to Creative Careers
Multicultural Traditional Media Usage
Agency: fluent360
Campaign: “Nissan’s TriColorDeCorazónMexican National Team [MNT] Soccer Partnership”
Client: Nissan USA
Workforce Inclusion
Agency: IPG
Program: Interpublic Diverse Emerging Leaders (IDEAL)
Student Multicultural
Advertising Campaign
Student: Aaron Mann,
University of Missouri-St. Louis
Campaign: “Equal By Design”
Client: St. Louis School Districts
Mosaic Champion
Recipient: Michael Roth
CEO, The Interpublic Group
Multicultural Digital Campaign
Producer: William Yu
Campaign: “#StarringJohnCho”
This year’s Mosaic Awards will take place at the Roosevelt New Orleans on June 7 in conjunction with the AAF’s National Conference, ADMERICA. Attended by top thought leaders in the advertising and media industries, ADMERICA brings professionals together for education, inspiration, innovation, collaboration and celebration.
“The Mosaic Awards do the important job of celebrating excellence in media and advertising creative that reflects the American audience that consumes it,” says Carmen J. Smith, VP of Creative Development at Walt Disney Imagineering. “As a proud alumna and supporter of the program, I look forward to celebrating another group of organizations and individuals who are prioritizing inclusion.”
Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity and inclusion and is committed to helping advertising and media reflect the evolving cultural makeup of the United States. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, Mosaic Career Fairs and AdCamps. The recipients of the 2017 Mosaic Media Image Awards will be announced in the coming weeks.
For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at ajackson@aaf.org. To learn more about the ADMERICA, please visit aaf.org/admerica.
